Digital Content Strategist

EastRise Federal Credit Union • South Burlington, VT

15d

About The Position

This position is responsible for working with a team of content and creative specialists to develop unique multimedia content strategies and execute production for publication across online or digital platforms. Duties include managing various digital platforms as assigned and/or content development for specific channels, conducting market research to stay on top of current content trends and target audiences, and aligning content development to meet marketing and business objectives.

Requirements

• Five years to eight years of similar or related experience, including preparatory experience.
• High level of proficiency in Internet marketing concepts & practices, including the ability to conceptualize user navigation/flow through new online services.
• Two to four years work experience digital media; planning, development, search engine optimization (SEO), paid search (PPC), display media, social media and shopping or partnership feeds.
• Must possess knowledge of analytics and user experience, website management, and direct mail required.
• Be knowledgeable in research analysis, Internet environment, survey methods, regulatory compliance, and current business and marketing trends.
• A college degree. Concentration in marketing, communications, e-Commerce, business or related major is highly preferred.
• A significant level of trust, credibility and diplomacy is required. In-depth dialogue, conversations and explanations with customers, direct and indirect reports and outside vendors can be of a sensitive and/or highly confidential nature. Communications may involve motivating, influencing, educating and/or advising others on matters of significance. Typically includes subject matter experts as well as first level to middle managers. Ability to speak and effectively present information and respond to questions from groups of employees, customers and managers. Ability to provide constructive feedback to others.
• Must be at least 18 years of age. Favorable Background, Credit, Criminal, Bondability, and Reference Checks required. (Motor Vehicle check dependent on position.) Travel to other branches or locations as required. Embody EastRise’s Purpose, Guiding Principles and Cultural Guideposts.
• Must have a working knowledge of Microsoft Office Products, Quark Express, Adobe Photoshop and Illustrator. Thorough understanding of Internet environments and web site development. Exceptional knowledge of the English language is particularly important.
• Proficiency with PC and familiarity with MAC hardware High proficiency with Microsoft Office applications (Word, Excel, PowerPoint, Outlook).
• Proficiency in use of the online and mobile technologies.
• Proficiency in direct marketing.
• Proficiency in PowerPoint to create presentations and handouts.
• Ability to understand market research.

Responsibilities

• Conceptualize, produce, and manage content to be used across multiple digital platforms in various formats, including social media, videos, websites, email, events, in-branch signage, press releases, blog posts, paid digital advertising, and other forms of communication and inbound marketing content.
• Collaborates with content and communication experts and internal stakeholders to develop and maintain comprehensive digital content strategies, inbound content and campaigns, content calendars, and various forms of channel/platform content to support both organizational and marketing objectives.
• Manage social media channels, including strategy, content development, channel moderation, and response management. Coordinate with our communications and customer service teams as needed.
• Assist with campaign development and marketing channel strategies by leading key messaging, content themes or promotional concepts, segmentation and large audiences, compliance, and timing and sequence of content/communication tactics.
• Develop critical and compelling content that demonstrates the organization’s positive impact, including member stories and testimonials, community partnerships, promotional content, product/service information, digital event production, and other opportunities for video, audio, and written storytelling.
• Assists with and performs other related duties as assigned, including support for events, projects and programs. campaigns, and other marketing initiatives
• Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level