Digital Content Strategist

Oklahoma Department of Mental Health and Substance Abuse Services • Oklahoma City, OK

3d • $58,750 - $70,000 • Onsite

About The Position

The Digital Content Strategist leads ODMHSAS digital storytelling and supports internal communications and agency-wide content strategy. This role manages ODMHSAS social media, writes and publishes agency marketing newsletters, and develops content that strengthens trust, improves employee engagement and supports public understanding of mental health, substance use and recovery services. The strategist works closely with graphics, media relations, and program teams to ensure all communications are clear, accurate, and aligned with agency mission and brand standards.

Requirements

• Level II: Bachelor's degree and two (2) years of professional experience; Or an equivalent combination of education and experience, substituting one year of professional level experience for each year of the required education.
• Level III: Bachelor's degree and three (3) years of professional experience; Or an equivalent combination of education and experience, substituting one year of professional experience for each year of the required education.
• Level IV: Bachelor's degree and four (4) years of professional experience; Or an equivalent combination of education and experience, substituting one year of professional experience for each year of the required education.

Nice To Haves

• 3-7 years of practical experience;
• Experience in healthcare;
• College degree in mass communications, marketing, business, social media or related fields.
• Experience with social listening tools (Meltwater, Sprout, Brandwatch).
• Video-first content creation (short-form is now essential).
• Familiarity with SEO and email for integrated storytelling.

Responsibilities

• Storytelling, Brand Alignment & Content Development
• Translates complex behavioral health topics into accessible, human-centered stories.
• Produces digital assets, graphics, social copy, email content and campaign materials (Mental Health and Suicide Prevention Months, Tough as a Mother, 988, etc.).
• Works with agency’s design team to create compelling graphics for storytelling.
• Partners with programs across the agency and state surfacing stories, gathering visuals and creating content that reflects real impact.
• Digital + Social Media Strategy & Execution
• Develops and executes digital content strategies for multiple, diverse audiences.
• Develops and manages social media editorial calendar.
• Writes, designs and publishes content aligned with brand voice.
• Manages Facebook ads and paid social campaigns.
• Manages, improves and maintains brand consistency across all digital channels.
• Proofs design team’s work.
• Designs and publishes agency newsletters and marketing emails.
• Monitors analytics and KPIs, using insights to improve content performance.
• Flags issues and crisis-sensitive moments.
• Prepares reports and recommends strategy adjustments based on performance.
• Tracks requests, approvals, deadlines and workflows to ensure smooth, timely delivery.
• Supports basic website edits and publication.
• Internal Communications
• Writes and publishes internal emails, newsletters, supervisor updates and urgent communications (weather alerts, policy updates, IT rollouts, employee surveys, etc.).
• Owns content development and layout for the agency-wide biweekly newsletter.
• Ensures internal communication is timely, clear and actionable.
• Leadership & Collaboration
• Provides guidance to colleagues on tone, brand voice and content best practices.
• Supports cross-agency collaboration with clear communication, proactive problem-solving and creative solutions.
• Works calmly and effectively under deadlines and in fast-changing environments.

Benefits

• Generous state-paid benefit allowance for insurance premiums.
• Comprehensive health insurance options with no exclusions for pre-existing conditions.
• Flexible spending accounts for healthcare and dependent care.
• Paid holidays, vacation, and sick leave.
• Retirement savings with employer matching.
• Longevity bonuses
• CEU training opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees