Digital Content Strategist

Highmark Health

71d • $57,700 - $107,800

About The Position

This job supports the development of and execution of integrated digital content strategies for various digital products and/or lines of business, markets, or segments to advance business and customer goals. Assists in the development of content requirements and creates content strategy deliverables across a product or portfolio’s lifecycle. Conducts audits, qualitative analyses, and gap analyses of content across products, markets, or segments. Works with marketing strategy, copywriters, SEO analysts, development, and digital product teams to ensure the delivery of content across channels. Supports with the maintenance of editorial and publishing calendars, style guides, taxonomies, metadata frameworks, and content migration plans. This role can be hybrid or remote. The role will be hybrid if you are within 50 miles of an office 3 days a week. Remote if you are outside of the 50 miles.

Requirements

• 3 years of experience in Marketing and Communications
• 3 years of experience in Communications Strategy
• 3 years of experience in Web Content Management

Nice To Haves

• Professional experience using technology, tools, and AI in a Marketing function

Responsibilities

• Support the creation and implementation of digital content strategies for a portfolio of digital products and channels to support customer and business goals.
• Develop digital content development plans for other teams within marketing.
• Assist with management of the content lifecycle for a product or portfolio by developing governance requirements and deliverables based on segments and markets.
• Assist in developing content marketing briefs for internal and external partners.
• May manage day-to-day relationships with partners and third party vendors.
• Conduct audits, qualitative, quantitative, and gap analyses across products, portfolios, and channels under the direction of senior team members.
• Collaborate with internal marketing partners, including copywriters, product management, marketing strategy, SEO analysts, etc.
• Analyze and report on content effectiveness across markets, segments, and channels.
• Other duties as assigned or requested.

Benefits

• Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees