About the position
The Digital Content Specialist executes the Fortune Brands digital product content strategy and related processes. This role will focus on leveraging digital product content to build the brand and maximize discoverability on key retailer websites including, but not limited to: Amazon, HomeDepot.com, Lowes.com, and Walmart. Core to this role is the management and distribution of digital assets, product copy, and enhanced content to ensure the brand is driving online conversion. The Digital Content Specialist will collaborate with Digital Marketing, Product, and Sales to drive effective and strategic product listings for our key customers. This position will require a collaborative mindset, strong process improvement skills, attention to detail, and broad ecommerce/digital acumen.
Responsibilities
- Assist the Digital Content Manager in the execution of a holistic digital product content strategy for the e-commerce channel, with emphasis on deploying product content that is optimized for both consumer engagement and retailer search engines.
- Support the development, deployment, and optimization of best-in-class digital merchandising assets tailored to targeted retailer websites.
- Syndicate accurate and thorough product information to online retailers via customer content management portals and product content management system (Salsify).
- Audit and document existing processes across the enterprise for developing and deploying digital product content.
- Develop a detailed monthly digital product content production/deployment calendar.
- Continuously assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.
- Analyze performance and impact of digital content investments with key retailer accounts to determine customer impact and ROI.
- Audit/assess each major retailer using the digital product content scorecard.
- Leverage internal and external data sources to gather relevant industry benchmarks.
- Oversee the day-to-day management of outside digital content vendors.
- Follow internal processes while also seeking ways to increase team efficiency.
Requirements
- Bachelor’s degree in marketing, Communications, Business or a related field is required.
- Minimum 3 years’ experience in Marketing, Advertising, Customer Service, or related field.
- Experience in consumer durables products is a plus.
- Demonstrated intellectual curiosity around product content marketing and passion for developing best-in-class content.
- Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and manage projects independently.
- A demonstrated track record of accomplishment in a fast-paced environment, with the ability to manage multiple projects effectively.
- Proven team player comfortable working on multiple cross-functional teams.
- Familiarity with Salsify Product Content Management Platform is preferred.
- Demonstrated high level understanding of SEO, PPC and Display Advertising as it relates to digital copy.
- Familiarity with product content management platforms.
Benefits
- Comprehensive health plans
- Market-leading 401(k) program with a company contribution
- Product discounts
- Flexible time off benefits (including half-day summer Fridays per policy)
- Inclusive fertility / adoption benefits
- Numerous Employee Resource Groups to support inclusivity
