Digital Content Specialist
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About The Position
At SanMar, the work you do makes a difference. The Digital Content Specialist plays a crucial role in the growth of our online business by analyzing and utilizing merchandising techniques to enhance our web content strategy. This position is responsible for maintaining and administering content information, marketing information, and customer web-based marketing tools on sanmar.com and other branded websites. The role strives to ensure that the customer experience is optimized through seasonal campaigns, content execution, and navigation on both sanmar.com and branded sites, supporting customer ambitions while providing information unique to our business. In this position, you will maximize our website through effective content management and analysis of business metrics. You will own content administration on www.sanmar.com and branded websites using various marketing tools, ensuring that all content is accurate and up to date. Collaboration is key, as you will partner with IT, Merchandising, Integrated Marketing, Creative, and Project Management Teams to ensure that all campaigns and resources are set up accurately, meet deadlines, and are maintained appropriately. You will also identify opportunities and recommend new ideas to enhance the online customer experience, test and QA content assets upon receipt, and assist in process improvements to increase productivity and flow. Additionally, you will maintain awareness of B2B and B2C desktop and mobile trends, acting as a thought leader in the development of new online initiatives. Other duties may be assigned as needed, and compliance with all policies and standards is expected.
