Digital Content Producer

Meruelo Group • Burbank, CA

2d • Onsite

About The Position

CALI 93.9 is seeking an enthusiastic, creative, and digitally savvy Digital Content Producer to create timely, relevant, and on-brand content that resonates with our audience. The ideal candidate has a strong understanding of social media platforms, exceptional written and verbal communication skills, and the ability to develop engaging, real-time content tied to what’s happening at the station.
This role works closely with on-air talent, programming, and internal stakeholders to manage and develop digital content that drives brand engagement and audience growth. The ideal candidate has prior experience managing social media for consumer-facing brands across both written and visual mediums and thrives in a fast-paced, client-facing, sales-supported environment.
The successful candidate is detail-oriented, reliable, highly organized, and able to balance multiple projects while meeting tight deadlines.

Requirements

• Minimum of three (3) years of demonstrated social media experience in an agency or in-house marketing environment.
• Strong working knowledge of blogging, social media strategy, internet marketing, SEO, content development, and link-building.
• Availability and flexibility to be in-studio with the CALI morning show daily from 6:00 a.m. – 10:00 a.m.
• Hands-on experience with Meta platforms (Facebook & Instagram), TikTok, LinkedIn, X (Twitter), YouTube, and WordPress.
• Ability to adopt and maintain the unique style, tone, and voice of multiple brands.
• Proven photography skills and experience using photo-editing tools such as Photoshop, Canva, VSCO, or Lightroom.
• Strong project management, time management, and organizational skills.
• Ability to anticipate next steps, identify challenges, and proactively propose solutions.
• Excellent written and verbal communication skills.
• Experience identifying, tracking, and reporting on community management KPIs.
• Self-motivated, energetic, adaptable, flexible, and reliable.
• Exceptional attention to detail with the ability to multitask in a fast-paced environment.
• Team-oriented mindset, with the ability to support when needed and lead when appropriate.
• Strong interest in Latin music and culture is highly encouraged.

Responsibilities

• Collaborate with on-air talent and programming teams to shape and execute a cross-collaborative, organic social media marketing strategy.
• Create and post real-time content from the studio and community events, including behind-the-scenes coverage, recaps, photos, audio clips, and short-form videos.
• Schedule, publish, and manage content on Meta platforms and X (Twitter); upload weekly blog posts to the station website; and keep the contest calendar updated with current and upcoming concerts.
• Write compelling captions and copy that reflect brand voice and enhance visual and audio media.
• Monitor Basecamp each day to track assignments and ensure timely completion of all sales deliverables.
• Proactively research trending topics in reggaeton, Latin music, entertainment, and adjacent lifestyle categories.
• Engage with audiences through direct messages, comments, and @mentions to foster conversation and community growth.
• Monitor and relay community feedback to internal stakeholders and/or clients as needed.
• Adhere to company guidelines regarding approved photography and video content, with video direction provided by station talent.
• Integrate organic social content with advertising and promotional campaigns.
• Develop and deliver monthly, top-line social media performance reports, including engagement and growth metrics.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees