Digital Content Producer

USA TODAY Co.

8d • $53,000 - $82,813 • Remote

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com
The Digital Content Producer drives content creation for USA TODAY’s newest products—currently USA TODAY Pets and USA TODAY Grocery—attracting and growing audiences across digital platforms. Reporting to the Audience Editor, this role combines strategy and creativity to turn big ideas into compelling stories.
The producer excels rapidly sourcing information and shaping it into multiple formats—text, social, video—to meet audiences where they are. They may also appear on camera to create engaging video content. This role is pivotal in shaping emerging products and offers growth opportunities in reporting and audience development.
Success requires strong digital journalism skills, audience data fluency, and collaboration across teams, with a focus on flexibility, precision, and delivering content that supports engagement and revenue goals.
This role is remote and can be based anywhere in the US, except for Alaska and Hawaii.

Requirements

• Strong writing and editing skills, with a focus on digital content and the ability to adapt to changing trends and technologies.
• Proficiency in SEO and social media optimization, with a commitment to continuous experimentation across emerging platforms, including AI.
• Experience working in a digital news publishing environment, with a keen interest in emerging digital tools and platforms.
• Ability to analyze audience metrics and use the data to inform the work.
• Excellent communication and collaboration skills.
• Familiarity with multimedia content editing.
• Attention to detail and ability to work under tight deadlines.
• Candidates should have facility with AI and automation and experience in using it to enhance their journalism.
• College degree in journalism, marketing or communications or equivalent work experience.
• 2-5 years of related work experience
• Ability to work independently and as part of a team.
• Strong organizational and multitasking skills.

Nice To Haves

• Short video editing experience is a plus.
• Experience with analytics tools such as Google Analytics or Parse.ly.

Responsibilities

• Collaborate with colleagues in newsrooms to plan and create content in relevant formats that reach audiences where they are.
• Create original content such as stories, social graphics, social videos, or quizzes, ensuring they are relevant and engaging for our audiences.
• Occasional on-camera appearances for short-form video content on social platforms.
• Use metrics to monitor real-time audience engagement, making data-driven adjustments to tactical execution of the strategies.
• Use independent judgment in day-to-day activities.
• Partner with editors to pilot and implement innovative solutions on emerging platforms—including AI and automation workflows—to enhance content creation, distribution, and audience engagement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level