Digital Content Producer
About The Position
For more than 150 years, the Post Bulletin has been the trusted source of high-quality local news for Rochester and southeastern Minnesota. Founded in 1872, the Post Bulletin is known for smart, impactful journalism, deep community roots, and a newsroom culture that values collaboration, curiosity, and growth. Based in Rochester, MN - the state’s third-largest city and a short 90 minute drive from the Minneapolis-St Paul metro area - our newsroom serves an eight-county region with a population of more than 250,000 residents. Our team represents the largest and most dynamic newsroom in the region, blending emerging talent with seasoned reporters who are passionate about mentoring and high-quality storytelling. Rochester itself is a vibrant, fast-growing community. Home to the world-renowned Mayo Clinic, the city offers an exceptional quality of life with a thriving arts and music scene, an expanding food culture, beautiful outdoor spaces, and a welcoming, diverse population. It’s a place where meaningful journalism and meaningful living go hand in hand. Our commitment to excellence was recognized in 2026, when the Post Bulletin earned the Vance Trophy from the Minnesota Newspaper Association - one of the organization’s highest honors, celebrating outstanding achievement in news, design, and advertising. The Post Bulletin is part of Forum Communications Company, a fifth-generation, family-owned media organization with more than 20 publications across the Upper Midwest, collectively reaching over 5 million readers each month. Job Summary Digital Content Producers play a key role in growing audience engagement across our digital platforms. This position blends creativity and journalistic judgment to deliver timely, relevant content through our website and social media channels. This is a full-time position, working Monday–Friday, Noon–9 p.m. ABOUT THE COMPANY Forum Communications Company is a family-owned media and technology leader with more than a century of delivering trusted, quality journalism and innovative business solutions. Storytelling is at the heart of who we are, but today, we’re so much more than a newspaper. As one of the Upper Midwest’s leading media organizations, we’re driving the future across print and digital news, sports streaming, technology, broadcasting, commercial printing, and full-service agency advertising. Our teams are made up of passionate, purpose-driven people who thrive on collaboration, creativity, and continuous improvement. Along with a competitive benefits package, you’ll find real opportunities to learn, grow, and make an impact within a culture that celebrates ideas, values people, and knows how to have fun along the way. Come for the perks. Stay for the community. Forum Communications Company offers the following to all Full-Time and 32-Hour Benefited employees: Health, dental, and vision packages Paid maternity and parental leave Company-paid short-term disability and life insurance Additional options for critical illness, accident, and hospital indemnity coverage Retirement benefits with company match Generous PTO and paid volunteer hours We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. FCC currently does not offer employer sponsorship.
Requirements
- Bachelor’s degree in journalism, communications, or a related field
- 1–2 years of related experience preferred
- Ability to work quickly and accurately in a web-based content management system
- Strong multitasking skills in a deadline-driven, collaborative environment
- Excellent communication skills and a strong interest in digital journalism and social media
- Strong command of grammar and punctuation; knowledge of AP Style is a definite plus
Nice To Haves
- Video and photo editing experience strongly preferred; familiarity with Canva and Infogram will really set you apart as a candidate for this role!
Responsibilities
- Create and curate daily digital content, including short stories, videos, photos, and visual elements for online platforms
- Report two to three stories per week, primarily focused on high-interest topics such as business and real estate
- Edit and recast stories and headlines to maximize appeal for digital audiences
- Rewrite and publish “quick-hit” news from press releases and verified social media sources
- Monitor local and regional media outlets to identify opportunities for original or follow-up coverage
- Collaborate with a team of producers to grow audience reach and optimize content for search and discovery
- Promote Post Bulletin content across social media platforms
- Help manage and update the website to ensure a timely, local-first reader experience
- Partner with the Post Bulletin newsroom and the broader FCC network on digital initiatives and special projects
Benefits
- Health, dental, and vision packages
- Paid maternity and parental leave
- Company-paid short-term disability and life insurance
- Additional options for critical illness, accident, and hospital indemnity coverage
- Retirement benefits with company match
- Generous PTO and paid volunteer hours
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
