Digital Content Platform SME

Philips Electronics North America • Cambridge, MA

277d • $106,000 - $170,000 • Onsite

About The Position

As a Digital Content Platform SME, you will drive content execution excellence in the areas of content access, search, taxonomy, and translation. You will ensure adoption of a harmonized, sustainable, single-source content tagging strategy, enforce consistency in taxonomy across digital platforms, and develop a process to maintain a scalable and comprehensive approach to content accessibility. Your role includes leading training and providing enablement of our digital content tools, platforms, and processes to our global internal user base across all Philips Health Systems businesses and regions. You will serve as the primary subject matter expert (SME) in the area of digital asset management and digital product content management from a process and tooling perspective. Additionally, you will lead the creation and management of centralized content taxonomies in cooperation with various business and technical stakeholders, with the intent to improve content findability, lifecycle management, and content re-use. You will act as a knowledge area owner and guide content authors as needed to ensure consistency and scalability of content tags. Proactively educating the organization about the importance of proper digital content management and the benefits/efficiencies it brings when fully utilized is also a key part of your role.

Requirements

• 3+ years of experience in digital content enablement and building engaged user communities.
• Experience working on large websites or e-commerce platforms with complex navigational structures.
• Familiarity with translation tools such as XTM, Trados, Lionsbridge, or others.
• Experience with industry standard Web CMS platforms.
• Ability to develop and facilitate engaging digital trainings.
• Strong training and facilitation skills, including developing training plans and documentation.
• Ability to analyze operational processes and identify opportunities for improvement.
• Deep knowledge of digital content best practices and interdependencies between content tags, navigation, user experience, and internal search results.
• Understanding of translation operations and the steps required to translate an asset to approval for publication.
• Bachelor's degree in marketing, communications, or a related field.

Nice To Haves

• Experience in healthcare or other highly regulated industries.
• Experience utilizing AI tools for translation processes.

Responsibilities

• Lead training and provide enablement of digital content tools, platforms, and processes to global internal users.
• Serve as the primary subject matter expert (SME) in digital asset management and digital product content management.
• Create and manage centralized content taxonomies in cooperation with business and technical stakeholders.
• Guide content authors to ensure consistency and scalability of content tags.
• Educate the organization about the importance of proper digital content management.
• Manage efficiency in content translation processes across digital platforms.
• Build and foster an internal user community of SMEs in digital content.
• Ensure all digital content guidance and processes are documented and users are trained.
• Analyze content platforms for proper usage habits and measure effectiveness via KPI tracking.
• Develop mitigation plans to address usage gaps.

Benefits

• Generous PTO
• 401k (up to 7% match)
• HSA (with company contribution)
• Stock purchase plan
• Education reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree