Digital Content Marketing Coordinator

Texas Christian University • Fort Worth, TX

402d

About The Position

The Digital Content Marketing Coordinator at Texas Christian University is responsible for creating and managing content for various online and print marketing materials. This role involves developing a comprehensive content strategy, implementing marketing content, and ensuring alignment with the university's goals. The Coordinator will also focus on SEO best practices and support digital marketing campaigns to enhance the college's outreach and engagement.

Requirements

• Bachelor's degree in English, Communication, Marketing, Journalism or related field, or equivalent in experience.
• 2 plus years' experience creating and managing content on the web using content management systems.

Responsibilities

• Develops and executes comprehensive digital outreach plans to reach target populations and increase awareness of the College's and University's mission.
• Manages various social media accounts for the College of Science and Engineering, distributing college news and fostering engagement.
• Maintains accurate and up-to-date content on various platforms and webpages, ensuring alignment with editorial, marketing, and branding guidelines.
• Fosters strong communication and engagement with alumni by gathering relevant information and stories for various communication channels.
• Continually assesses, refines, and implements SEO best practices for primary College webpages.
• Prepares and distributes eNewsletters to the CSE community, creating engaging content that reflects the College's mission.
• Monitors and analyzes the effectiveness of digital outreach initiatives and prepares reports for continuous improvement.
• Works closely with various internal teams to align digital outreach efforts and ensure consistent messaging.
• Manages student communication interns by coordinating workload and projects.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Educational Services
• Education Level: Bachelor's degree