Digital Content Manager

Sinclair Broadcast Group • Reno, NV

4h

About The Position

The Digital Content Manager leads the daily newsgathering strategy and digital
publishing efforts across platforms. This role oversees the assignment desk,
manages breaking news coverage, and drives the station's digital content
strategy to ensure fast, accurate, and engaging storytelling on broadcast, web,
mobile, and social platforms. This position requires a strong newsroom leader
who thrives in a fast-paced environment, excels at multi-platform execution, and
can align editorial priorities with audience growth and revenue goals.

Requirements

• Newsroom experience, ideally leadership at the assignment desk/digital team
• Strong news judgement and breaking news experience
• Proven success managing multi-platform content strategies.
• Deep understanding of SEO, social media algorithms, and audience analytics tools.
• Experience with CMS platforms, publishing workflows, and live streaming tools.
• Excellent communication, organizational, and decision-making skills.
• Ability to work flexible hours, including nights and weekends as news demands.

Nice To Haves

• Experience in a fast-paced local television newsroom.
• Knowledge of digital monetization strategies.
• Crisis management and emergency coverage leadership.
• Strong coaching and team development background.

Responsibilities

• Oversee daily operations of the assignment desk, including story development, logistics, and resource allocation.
• Manage breaking news coverage from initial tip through multi-platform execution.
• Supervise assignment editors, desk assistants, and digital producers.
• Coordinate field crews, reporters, photographers, and live units.
• Maintain strong relationships with law enforcement, public agencies, and community sources.
• Lead daily editorial meetings and contribute to long-term coverage planning.
• Ensure newsroom workflows maximize efficiency and urgency.
• Develop and execute a comprehensive digital content strategy aligned with newsroom priorities.
• Oversee website, app, and social media publishing.
• Ensure timely posting of breaking news with continuous updates.
• Optimize headlines, SEO, push alerts, and social copy for engagement and discoverability.
• Monitor analytics to inform content decisions and audience growth strategies.
• Lead digital-first storytelling initiatives, including video, live streams, and emerging platforms.
• Ensure all content meets journalistic standards and brand voice.
• Hire, train, and mentor assignment desk and digital team members.
• Conduct performance evaluations and set measurable goals.
• Develop training programs focused on breaking news, SEO, analytics, and digital best practices.
• Foster a culture of urgency, innovation, accountability, and teamwork.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed