Digital Content Manager - Wlbt

Gray Media • Jackson, MS

6d

About The Position

About Gray Media: Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About WLBT: WLBT is Mississippi's flagship station and the dominant #1 local TV and digital media in Central Mississippi. We are an NBC affiliate that consistently produces award-winning local news coverage. Jackson, MS is a market with a 24-county DMA. It is Mississippi's largest TV market and state capital, offering great museums, several local universities, and a home to the largest medical facilities in the state, including the prestigious University of Mississippi Medical Center. With our great weather, Mississippi is about the outdoors. An extensive network of walking, running, and cycling trails is available across the metro. And if you love a weekend getaway, Jackson is located within a short drive from the beautiful Gulf Coast beaches, New Orleans, Memphis, Birmingham, Nashville, Dallas, and Atlanta.

Requirements

• Strong news judgment and the ability to make quick, high-stakes editorial decisions in a fast-paced newsroom.
• Proven leadership experience—able to coach, motivate, and hold a team accountable while building a strong culture.
• Excellent editing and writing skills, including headline writing and clean copy under deadline.
• Deep understanding of digital publishing across web/app and a strong interest in streaming and CTV growth.

Responsibilities

• Lead WLBT's daily digital news operation across web, app, CTV, and streaming—ensuring fast, accurate, well-packaged coverage from breaking news through enterprise stories.
• Supervise and coach digital staff members, including daily planning, editing, training, feedback, and performance accountability.
• Use analytics and audience insights to refine coverage, increase engagement, and identify growth opportunities across platforms.
• Collaborate with other newsroom leaders on long-range planning, special coverage, and station initiatives.
• Build and maintain workflows for breaking news, severe weather, and major events—creating clear roles, checklists, and communication plans.
• Direct digital coverage and distribution for all newsroom employees by setting priorities, coordinating assignments, and elevating digital-first thinking across teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed