Digital Content Manager - Wvue

Gray Media • New Orleans, LA

6h • Onsite

About The Position

WVUE is seeking a forward-thinking, dynamic Digital Content Supervisor to lead and oversee our growing digital efforts, managing the production and publication of content across all FOX 8 multimedia platforms. This role is responsible for overseeing audience engagement and CTV growth while ensuring the station remains at the forefront of emerging digital trends, including SEO and social media strategy. As part of our leadership team, the Digital Content Supervisor will play a key role in ensuring high-quality, timely, and engaging content is delivered to our diverse audience. The ideal candidate will have exceptional writing skills, strong communication abilities, and thrive in a fast-paced, deadline-driven newsroom.

Requirements

• At least 5 years of experience developing, creating, and executing content for broadcast, digital, and social is required
• Knowledge of SEO best practices and social media strategies.
• Familiarity with digital publishing tools and content management systems (CMS).
• Previous experience with long-form storytelling and investigations
• BS/BA in Journalism/Communications or equivalent background
• Ability to identify, evaluate, and integrate emerging AI technologies
• Knowledge of AI’s role in SEO optimization
• Must be willing to work in New Orleans, LA
• Flexible work hours required, must be willing and able to work a variety of shifts, including but not limited to: mornings, afternoons, evenings, late nights, holidays, weekends, and possible overtime hours.

Responsibilities

• Must be able to write and publish news, weather, and sports coverage on all WVUE digital platforms.
• Strong skills in gathering user-generated content and the creation of enterprise material, including but not limited to interactive data maps, infographics, special online streaming opportunities, and CTV shows.
• Develop strategies for live and on-demand digital content to expand CTV and streaming efforts
• Monitor analytics to track engagement, optimize video and story placement, and increase overall digital consumption.
• Drive CTV adoption and engagement by collaborating with news and marketing teams to create and promote exclusive CTV content on platforms like Roku, Amazon Fire TV, and Apple TV.
• Lead efforts to increase social referrals by developing engaging, shareable content that drives users back to WVUE’s owned platforms.
• Monitor algorithm changes on platforms like Facebook, Instagram, and TikTok to adjust posting strategies accordingly.
• Work with newsroom leadership to develop ethical AI usage guidelines in reporting, content automation, and fact-checking
• Monitor and integrate AI-driven tools for content creation, audience engagement, and newsroom automation
• Stay ahead of AI trends in digital media to explore innovative ways to improve content delivery
• HTML, Canva, and Adobe Creative Suite experience are preferred, as well as knowledge of ENPS.
• Collaborate with the digital team and other newsroom managers to strategize and implement engaging content plans, including illustrating weekly successes and failures using digital analytics tools.
• Oversee a team of digital content producers and ensure they are trained, supported, and meeting production goals.
• Work closely with reporters, producers, and other newsroom members to identify breaking news stories, trends, and features that can be developed for digital distribution.
• Manage content flow, prioritize stories, and monitor all digital channels to ensure timely publication and coverage.
• Collaborate with marketing and promotions teams to align digital strategies with station-wide initiatives.
• Maintain schedule for digital team

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level