Digital Content Lead

AAA Life Insurance • Livonia, MI

314d • Hybrid

About The Position

Join us in revolutionizing an entire industry's customer engagement. We prioritize human connection through technology. If you're driven by purpose and want to make a meaningful impact on people's lives, this is the place for you. Our team challenges norms with the support of a trusted American brand. A leading professional services firm found that AAA Life associates demonstrate some of the highest levels of commitment, empathy, and dedication when compared to top U.S. companies in a benchmark analysis. We have the privilege to offer our products to tens of millions of Americans that make up the AAA member base. Our focus is on 'working families', 'everyday Americans', 'ordinary citizens', 'mainstream population', and 'average income households', providing life insurance products that truly impact people's lives. USA Today named us a 2024 top US workplace.

Requirements

• Bachelor's degree in Communications, Marketing or related area.
• Minimum of 7 years of content creation experience in various forms of copywriting for digital channels.
• Life insurance experience strongly preferred.
• Experience in effective business and market positioning as a content leader.
• Expert understanding of AP style.
• Strong understanding of marketing copywriting fundamentals and best practices.
• Experience with plain language and accessibility standards preferred.
• Experience working within content management systems.
• Understanding of UX/UI fundamentals.
• Proficient in personal computer (PC) skills, including Microsoft Office Suite.
• Experience with a hybrid model of creative production.
• Proven clarity and creativity in various forms of communication.
• Excellent organizational skills with an ability to manage time and complex programs.

Nice To Haves

• Experience with plain language and accessibility standards preferred.
• Experience working within content management systems to organize and publish content.

Responsibilities

• Partner with Senior Digital Designer to own content and copy strategies across AAA Life's primary digital assets.
• Own the copy and content optimization strategy across all digital touchpoints.
• Leverage data-driven insights to continually refine messaging and improve engagement and conversion rates.
• Take the lead in creative ideation and concept development across various channels and formats.
• Translate messages across AAA Life and AAA club channels to support a robust integrated marketing model.
• Lead the ongoing development and execution of a comprehensive SEO strategy.
• Lead content optimization efforts for AAA Life's digital channels.
• Contribute to digital creative testing and optimization work streams.
• Ensure content across all touchpoints meets ADA standards.
• Responsible for concept development including partnering with team members and drafting concept briefs.
• Partner with creative team members on the management and maintenance of the content library.
• Lead the negotiation and drafting of new copy when regulatory changes or compliance adjustments are required.

Benefits

• Enjoy a hybrid work environment that promotes work-life balance.
• Comprehensive medical, dental, and vision coverage starting from your first day.
• Employer 401k match and employer contribution to a pension plan.
• Generous PTO and paid parental leave to support your family needs.
• Opportunities for associate engagement in various social programs and community involvement initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees