Digital Content Executive Producer

Sinclair Broadcast Group • Nashville, TN

74d

About The Position

WZTV Nashville is seeking a Digital Content Executive Producer. This position is responsible for featuring and maintaining the content on the Station's digital platforms, providing updated and fresh content throughout the day. Works with station management to provide a digital presence on our website(s), social media platforms including Facebook, Twitter, Instagram and YouTube on a day-to-day basis and on email blasts, employing journalist best practices. Uses analytics to effectively manage content on all platforms. This EP will also not only manage the digital team, but lead the Content Center effort in the digital portals and teach the editorial employees best practices for effective digital execution.

Requirements

• Bachelor's degree and commensurate experience required.
• A minimum of 5 years experience in content creation, digital or other, is necessary.
• Previous management experience is a plus.
• Website programming and social media experience is required.
• Basic knowledge of Twitter, Instagram, Facebook, LinkedIn, YouTube, and Snap Chat are necessary.
• Working knowledge of the Adobe Creative Suite.
• Focus on video production combined with superior video editing and graphic design skills.
• Superior oral and written communication skills are required.
• Superior organizational and project management skills are required.
• A solid understanding of HTML (and Asana), demonstrated copy editing skills, sound news judgment, and a proven ability to create effective news packages on deadline is required.
• A demonstrated ability to effectively manage multiple projects in fast paced environment is essential.
• Experience using Google Analytics to guide site management.

Responsibilities

• Continually creates compelling content with a focus on video and social content across platforms.
• Establishes a budgeted itinerary of video and graphic content on a day-to-day, week-to-week, month-to-month basis.
• Prioritizes and evaluates the relative importance of sporting events and how they should be programmed digitally.
• Maintains relationships with Sales, Content Center, and Promotion departments.
• Coordinates contests with Sales, Content Center and/or Promotion departments.
• Develops a new look for each contest to uniquely reflect what is involved.
• Edits, saves, and transfers video for reporter packages, news stories, guest segments, when needed.
• Teaches Content Center staff publishing skills and best practices for effective site management on all platforms.
• Reviews and edits reporter web scripts before posting.
• Maintains and updates the news portion of the station's site with accurate and timely content.
• Evaluates available analytics to guide management of the digital platforms for maximum performance.
• Updates any breaking news coverage to be posted on station digital platforms.
• Utilizes social media platforms as practical to provide newsworthy information.
• Utilizes social media platforms to provide breaking news coverage as appropriate and monitors and interacts with feedback on the station's social media platforms.
• Notifies Station Management of any questionable feedback.
• Follows journalistic best practices in posting any content to social media platforms.
• Writes story details as needed.
• Maintains a working knowledge of current local, regional, and national news.
• Provides news stories utilizing the newsroom systems or direct communications and maintains regular contact with news sources.
• Works with new technologies to ensure content is available as quickly as possible.
• Works with News Content Director to hire digital producers.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees