Digital Content Associate Principal

Via • New York, NY

2d • $85,000 - $125,000 • Onsite

About The Position

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners around the world, Via is recognized as the leading transportation technology and service provider globally.
As a Digital Content Associate Principal at Via, you will own the strategy and execution of our brand’s voice across our most critical digital platforms. You will act as a lead storyteller, translating our global impact and technology breakthroughs into compelling content that engages partners, policymakers, and the press. Joining our global Marketing team means working at the fast-paced intersection of technology and transit, where your creativity directly shapes how the world perceives the future of mobility.
About the Role:
Architect Via’s global media strategy, defining the narrative and growth goals for LinkedIn, Twitter/X, and PR to solidify our position as a category leader.
Lead "on-the-ground" asset generation, traveling to partner sites to shoot and edit original, social-first video and photo content that brings our mission to life.
Concept and launch digital ad campaigns, bringing fresh, creative thinking to our paid media efforts to reach key buyers and influencers globally.
Partner closely with the CEO and senior leadership to develop social strategies that amplify our vision through individual voices.
Orchestrate digital press coordination, pitching and liaising with media during key events to ensure our digital presence and press coverage are aligned.
Optimize performance through data-driven insights, tracking platform KPIs and analyzing trends to continuously refine our content and engagement strategies.

Requirements

• Minimum of 4+ years of experience in social media management or digital marketing, with a proven track record of growing diverse, professional audiences.
• Content generator who is technically proficient in cinematography (mobile), video editing (e.g., CapCut, Canva, Figma) to produce high-quality assets independently.
• Expert writer and editor with the ability to translate complex technology, policy, and impact-driven work into human-centered, shareable narratives.
• Adept at media relations and coordination, excited to navigate press events and manage real-time community engagement.
• Self-starter who thrives in an ambiguous, fast-paced environment and takes ownership of their projects from concept to delivery.
• Mission-driven collaborator based in our New York City HQ, comfortable with occasional travel for field-based content capture.

Responsibilities

• Architect Via’s global media strategy, defining the narrative and growth goals for LinkedIn, Twitter/X, and PR to solidify our position as a category leader.
• Lead "on-the-ground" asset generation, traveling to partner sites to shoot and edit original, social-first video and photo content that brings our mission to life.
• Concept and launch digital ad campaigns, bringing fresh, creative thinking to our paid media efforts to reach key buyers and influencers globally.
• Partner closely with the CEO and senior leadership to develop social strategies that amplify our vision through individual voices.
• Orchestrate digital press coordination, pitching and liaising with media during key events to ensure our digital presence and press coverage are aligned.
• Optimize performance through data-driven insights, tracking platform KPIs and analyzing trends to continuously refine our content and engagement strategies.

Benefits

• We are proud to offer a generous and comprehensive benefits package, including free medical plans, 401K matching, catered lunch on Wednesdays, and many other perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed