Digital Content and Social Media Coordinator

Beloit Sky Carp • Beloit, WI

388d

About The Position

The Digital Content and Social Media Coordinator at Beloit Sky Carp is responsible for creating and managing engaging social media content to enhance brand awareness, fan engagement, and revenue generation. This role supports the overall social media strategy by ideating, creating, and publishing content across various platforms, while also monitoring community interactions and trends in the sports industry.

Requirements

• Experienced in the Adobe Creative Cloud (particularly Photoshop, Illustrator, and After Effects).
• Experienced in Microsoft Suite (particularly PowerPoint).
• Open to professional feedback and composition critiques.
• Strong teamwork skills and the ability to work independently and self-motivate.
• Creative thinker with the ability to generate engaging content ideas and storytelling concepts.
• Strong time management and organizational skills.
• Ability to handle multiple tasks and prioritize goals.
• Excellent communication skills, both oral and written.
• Ability to attend company events of all types.
• Ability to learn and adapt in fast-changing environments and keep calm under pressure.
• Ability to work non-traditional hours, including nights, weekends, and holidays.
• Ability to perform manual labor tasks, such as pulling tarp.

Nice To Haves

• Experience working with social media analytics tools.

Responsibilities

• Drive game attendance, merchandise sales, and overall topline revenue for the organization.
• Increase ticket redemption percentages through direct email, text messaging, and social media posts.
• Ideate, present, create, and post original and engaging day-to-day social media content across all Sky Carp social media platforms.
• Interact with fans, followers, and MiLB/MLB teams in real-time to foster community and build relationships.
• Monitor and respond to social media inquiries, comments, and messages in a timely and professional manner.
• Recognize and relay social media trends in sports and popular culture to the Entertainment team.
• Stay up-to-date on emerging social media platforms, trends, and best practices, recommending innovative strategies.
• Maintain a detailed weekly and monthly social media calendar for organic and sponsored content.
• Utilize performance metrics and insights to inform future content strategies.
• Own live coverage of home and away games, events, and behind-the-scenes activities.
• Work closely with Group Sales and Corporate Partnership teams to adhere to contractual requirements regarding sponsored content.
• Execute social media campaigns to promote ticket sales, merchandise, events, and other club initiatives.
• Collaborate with marketing, communications, creative, and corporate partnerships to coordinate social media efforts.
• Maintain and update SkyCarp.com to ensure accurate and relevant information.
• Communicate with fans through a texting platform during games to boost sales in merchandise, food, beverage, and ticketing.
• Create and procure all sponsored content for end-of-year proof of performance documentation.

Benefits

• Equal Opportunity Employment policy ensuring a discrimination-free workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree