Digital Communications Strategist / Senior Digital Communications Strategist

ACLU of DC • Washington, DC

106d • $75,000 - $95,000

About The Position

The Digital Communications Strategist leads the strategy, development, and execution of high-impact digital communications to advance the mission of the ACLU of the District of Columbia. This role owns and drives digital strategy across email, web, and social media; manages video production and digital ads; and produces creative content that position the ACLU-D.C. as a trusted resource for accurate information and mobilizes people to take action to protect and advance civil rights and civil liberties. As a member of the Communications team, this strategist exercises independent judgment and manages projects, contractors, and volunteers as needed for our digital strategy. The strategist reports to the Strategic Communications Director, partnering on overall planning and strategy. They will collaborate with the communications policy, legal, and development teams, as well as the ACLU national office and affiliates across multiple states. The ideal candidate will bring a disciplined attention to detail, strong organizational habits, and a deep commitment to civil rights and civil liberties. This position is open to candidates with a range of experiences. Those with 2-5 years of experience may be classified as a Strategist, with a pay range of $75,000-85,000, depending on placement in our compensation policy and salary scale. More experienced candidates with 5+ years experience may be hired as a Senior Strategist with a pay range of $85,000-95,000.

Requirements

• Minimum of 2 professional years of demonstrated success in digital communications strategy, preferably in nonprofit, advocacy, or government sectors.
• Strong portfolio of leading digital campaigns that drove measurable engagement and action.
• Proficiency in email marketing platforms, Squarespace/WordPress CMS, and CRMs such as Salesforce.
• Experience with digital ad placement and optimization.
• Strong writing and editing skills, with the ability to translate complex issues into compelling, accessible messages.
• Proficiency in graphic design (e.g., Canva, Adobe Creative Suite) and video production.
• Proven ability to independently manage projects, make strategic decisions, and deliver results under tight deadlines.
• Comfortable being in short-form videos and photos for social media.
• Experience with videography and photography.
• Demonstrated ability to translate strategic goals into actionable digital plans that drive measurable outcomes.

Nice To Haves

• Bachelor’s degree in communications or related field.
• Experience with podcasting.
• Experience working in coalition or movement spaces.
• Familiarity with accessibility standards (e.g., WCAG) for digital content.
• Fluency in Spanish.

Responsibilities

• Lead the planning, development, and implementation of ACLU-D.C.’s digital communications strategy at both the local and multi-state level.
• Own the digital strategy roadmap, aligning with organizational goals and campaign priorities.
• Serve as the lead on email, text messages, action alerts, website, social media, and digital advertising strategy.
• Develop and manage a comprehensive digital content calendar across platforms.
• Analyze KPIs for digital engagement, growth, and mobilization, using data to refine tactics and report impact to inform strategic decisions.
• Exercise discretion and independent judgment in balancing competing priorities and allocating resources.
• Manage contractors or volunteers as needed.
• Direct ACLU-D.C.’s social media strategy to both expand audience reach and deepen engagement across platforms.
• Ensure ACLU-D.C. is viewed as a trusted source for accurate information on civil liberties, civil rights, especially D.C. Statehood, and D.C. Home Rule.
• Produce and oversee content that educates, motivates, and mobilizes audiences.
• Oversee production and distribution of graphics, videos, and toolkits for advocacy campaigns, events, and rapid response communications.
• Appear in short-form videos and capture photo/video content at events to support digital storytelling.
• Monitor online trends, respond strategically to news events, and evolve the organization’s social media tone and approach.
• Represent ACLU-D.C. at events to capture live digital content.
• Lead video strategy and production, from concept through distribution.
• Collaborate with clients and community members to tell their stories in ways that are supportive and empowering.
• Manage production schedules and workflows in support of our overall communications strategy.
• Ensure high-quality digital storytelling through best practices in accessibility, editing, and promotion.
• Oversee contractor relationships where needed.
• Lead strategic digital outreach across email, SMS, and web platforms to drive supporter engagement and action.
• Oversee the email and SMS campaign production—from audience segmentation and message development to testing, deployment, and performance analysis.
• Manage website content and strategy (Squarespace/WordPress), maintaining accessibility, accuracy, and alignment with organizational priorities and campaign goals.
• Develop and execute targeted digital advertising strategies to reach key audiences, amplify campaign messages, and convert interest into action.
• Collaborate cross-functionally with legal, policy, and development teams to ensure digital communications are timely, resonant, and aligned with broader movement goals.
• Collaborate with policy, advocacy, and legal staff to design and implement effective digital actions.
• Coordinate with ACLU affiliates and coalition partners on digital tactics to advance multi-state campaigns.
• Ensure all digital efforts are consistent with ACLU-D.C.’s voice, brand, and mission.

Benefits

• Full-Time employment status.
• Hybrid remote work environment.
• Equal Employment Opportunity Employer.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree