The Digital Communications Manager is responsible for the planning and execution of dynamic digital media strategies for Baltimore County Government across all platforms (under the purview of the Executive Office).
Develop and implement digital media strategies, including composing and posting social media content; monitor engagement on social media platforms; managing a regular e-newsletter; co-producing countywide podcast
Creating graphic, video, and other multimedia content to communicate with county residents
Attend off-site events to create and post social content in real time and/or provide livestream support for events
Track and respond to relevant breaking news on social media
Monitor social media trends, emerging platforms, and best practices
Work closely with communications office staff to develop and execute strategies for sharing messages
Maintain awareness of County government news, initiatives and events and administration priorities
Identify opportunities to use digital media content to publicize initiatives
Develop digital media metrics and track analytics
Support County departmental staff on promoting best practices for Twitter, Facebook, Instagram, and other social media platforms
Compile daily news clips and disseminate to executive staff
As needed, assist with media relations, speechwriting/remarks, research and public engagement efforts
Other duties as assigned
Bachelor's degree from an accredited college or university in Communications/Marketing.
2-4 years of relative post-undergraduate work experience, including social media
In-depth knowledge of social media management systems.
Experience shooting, editing, and posting photography and video content.
Adept in graphic design, layout and typography.
Ability to use a number of creative and office software programs including but not limited to: Adobe Creative Suite (specifically Adobe InDesign, Illustrator, and Photoshop), and Microsoft Office (Word, Excel and PowerPoint).
Excellent written and verbal communication.
Strong editing skills with the ability to convey cogent thoughts via minimal text.
Detail oriented; technologically savvy.
Highly motivated, well organized and able to multitask.
Ability to work well with a wide range of people both in a team-based environment and independently.