Digital Communications Coordinator

State of Virginia • Harrisonburg, VA

74d

About The Position

The Communications Specialist serves as the email coordinator for university-wide internal communications, with primary responsibility for reviewing, approving and coordinating mass email messages to ensure they are effective, appropriate and aligned with institutional priorities. The position leverages expertise in email communications to manage delivery, audience segmentation and analytics, while contributing to communications governance and strategy.

Requirements

• Experience with digital communications, primarily email and web
• Experience working within a Customer Relationship Management system and applicable applications, specifically Marketing Cloud
• Experience with email analytics and segmenting audiences
• Strong communication skills, both oral and written
• Ability to collaborate with multiple constituencies and campus partners
• Ability to manage multiple projects and work independently
• Experience using AP writing style

Nice To Haves

• Experience in public relations, communications or marketing fields

Responsibilities

• Maintaining workflow and dissemination of digital email communication for the university
• Creating and managing digital communication strategy
• Curating mass email submissions, with a primary focus of internal communication
• Providing consultation and training on digital email communication
• Creating, managing and analyzing digital content for multiple channels
• Supporting the University Communications team

Benefits

• Generous Leave: Enjoy paid vacation, sick leave, parental leave, community service leave, and 19 paid holidays annually.
• Comprehensive Health Coverage: Access high-quality health insurance options that fit your needs.
• Retirement Options: Plan for your future with retirement benefits through the Virginia Retirement System.
• Employee Well-Being: Our Balanced Dukes program promotes wellness and work-life integration through resources, events, and support.
• Tuition Waiver Program: Advance your education with our tuition waiver program for undergraduate and graduate courses taken at JMU.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Executive, Legislative, and Other General Government Support
• Number of Employees: 5,001-10,000 employees