Digital Communications Campaign Manager, TD Garden
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About The Position
Delaware North Boston Holdings is seeking a Digital Communications Campaign Manager to join our team at TD Garden in Boston, Massachusetts. As a Digital Communications Campaign Manager, you will be responsible for project managing the execution of the digital communication strategy for TD Garden and Boston Bruins client communities (Season Ticket Holder, Boston Garden Society), and non-clients in collaboration with Business Strategy, Sales, Service, Corporate Partnerships, and Brand Marketing teams through ideation, planning, analysis, and reporting of email content. You will serve as the primary editor and ensure suitability and optimization of content by channel type, consistency in style and tone, relevancy for target groups, and adherence with organization-wide branding and messaging guidelines. Additionally, you will analyze email communication and provide key reporting to effectively inform internal stakeholders and maximize campaign performance, while being an early adopter of emerging email marketing tactics and content development for the organization. You will work with internal groups on segmentation, timing, and short- and long-term planning initiatives for seasonal (renewals and on-sales, etc.,) game-based campaigns, and event communication.
