Digital Commerce Product Manager

Good Sam Enterprises • Peoria, IL

87d • $113,500 - $165,600 • Hybrid

About The Position

As a Digital Product Manager at Good Sam, you will play a key role in executing and optimizing the strategy behind our eCommerce website and related initiatives. With around 5 years of product management experience, you'll work cross-functionally to ensure that features, improvements, and site experiences are delivered effectively, aligned with business goals, and responsive to customer needs. This role is focused on the day-to-day management and continuous improvement of our eCommerce platform. You'll collaborate closely with senior product leaders, design, engineering, marketing, and analytics teams to bring product requirements to life — from discovery and prioritization through development and launch. You'll be responsible for driving execution, tracking performance, and iterating based on data and user feedback. This position is ideal for someone who is detail-oriented, customer-centric, and comfortable working within a fast-paced digital environment. You'll be expected to manage multiple initiatives at once, helping to evolve our website to better support both our business objectives and user experience. In addition to the eCommerce site, you will support a range of related digital products, including our subscription management solution implementation. Your ability to manage and deliver across these workstreams will be critical to ensuring a consistent and valuable customer experience across our digital ecosystem.

Requirements

• 5-7 years of product management experience, with a strong focus on eCommerce websites and digital consumer experiences, including lower-funnel expertise.
• Extensive experience in strategically defining and implementing eCommerce Content Management Systems (CMS) to support Marketing and Enterprise-level stakeholders.
• Proven track record of leveraging data to drive strategic, customer-centric decisions that deliver measurable business impact.
• Strong customer empathy — a strategic thinker with attention to detail and a passion for advocating user needs.
• Product and technical expertise in enterprise-level integrations and Single Sign-On (SSO) implementations.
• Familiarity with digital acquisition and retention strategies in eCommerce contexts.
• Excellent communication and stakeholder management skills, with the ability to influence across all organizational levels.
• Hands-on experience with Agile methodologies, partnering closely with development, design, and QA teams.
• Proficiency with product management and collaboration tools such as Jira, Confluence, Figma, and product analytics platforms.
• Self-starter who thrives in fast-paced environments; skilled at managing multiple priorities and driving initiatives with minimal oversight.
• Demonstrated success managing the full product lifecycle — from discovery and planning through launch and iteration.
• Bachelor's degree (MBA preferred) in Computer Science, Engineering, or a related field.

Responsibilities

• Drive execution of the product vision and roadmap defined by senior leadership.
• Manage the product lifecycle from planning through release and iteration, ensuring initiatives are delivered on time and aligned with strategic goals.
• Use data and analytics to guide decision-making throughout the product development process, including feature refinement, prioritization, and iteration.
• Monitor product performance and customer feedback to support continuous improvement.
• Collaborate with stakeholders across the organization—including marketing, sales, development, and customer support—to ensure initiatives are aligned with business goals and deliver customer value.
• Stay informed on industry trends, customer behaviors, and competitive activity to help guide tactical decisions and ensure the product remains relevant and competitive.
• Translate product roadmaps into actionable plans.
• Work closely with cross-functional teams to prioritize initiatives that balance technical feasibility, business impact, and customer value.
• Break down strategic goals into clear product requirements and user stories.
• Collaborate with stakeholders to prioritize high-impact work and ensure the team is focused on delivering value.
• Lead cross-functional teams in the execution of product initiatives, ensuring clear communication, collaboration, and alignment across departments throughout the development cycle.
• Champion the voice of the customer in all product decisions by incorporating user feedback, data insights, and support trends into product enhancements.
• Own delivery of high-quality features and ongoing enhancements.
• Ensure timely launches that meet expectations and contribute to broader business goals.
• Post-launch, analyze product performance and user feedback to identify opportunities for enhancement.
• Collaborate with stakeholders to implement iterative improvements that drive better customer outcomes and business results.

Benefits

• Paid Time Off
• 401(k)
• Employee Assistance Program
• Good Sam Roadside Assistance
• Discounts
• Paid parental leave (if eligibility is met)
• Tuition Reimbursement (if eligibility is met)
• On the job training opportunities
• Comprehensive benefit package including medical, dental, vision and more for full-time associates
• Access to dental & vision coverage for part-time associates

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree