Digital Commerce Operations Manager

Tina's Burritos•Bentonville, AR

7d•Hybrid

About The Position

Digital Commerce Operations Manager (Retail Systems & Digital Shelf Integrity) About Tina’s Burritos Tina’s Burritos, owned by Camino Real Foods, Inc., is the #1 frozen single-serve burrito brand in America. Every day, we produce over one million budget-friendly, great-tasting burritos at our Los Angeles, California manufacturing facility — delivering convenience, flavor, and essential nutrition to consumers nationwide. Our burritos are slow-cooked in kettles to develop rich, satisfying flavor, then flash-frozen to lock in freshness. Since 1984, customers across generations have trusted Tina’s Burritos for quality, value, and accessibility. We are proud to make high-quality food that helps reduce food insecurity while saving people time and money. Tina’s Burritos products are available in frozen and deli sections at grocery, mass, convenience, and foodservice retailers across the United States. 👉 Learn more at tinasburritos.com Why This Role Exists Retail has changed — fast. Products no longer compete only on physical shelves. Increasingly, retailer systems and algorithms determine what shoppers see, what qualifies for fulfillment, and what quietly disappears due to data errors, eligibility issues, or system misalignment. This role exists to protect and operate Tina’s digital shelf infrastructure . The Digital Commerce Operations Manager owns the accuracy, integrity, and readiness of Tina’s product data and digital shelf presence across retail platforms — ensuring products remain visible, eligible, and conversion-ready even when no advertising is running . This is a hands-on execution and systems role , not a marketing strategy or people-management position. This role requires prior hands-on experience supporting grocery or mass-retail digital shelf ecosystems; it is not designed as a training or apprenticeship role.

Requirements

3–7 years’ experience in:
Ecommerce or retail operations
Digital shelf management
Product data governance
Marketplace or retail systems
Systems-oriented, detail-driven, and execution-focused
Comfortable working independently in a remote environment
Strong written communicator (clear, concise, factual)
Curious, adaptable, and comfortable with AI-driven tools
Calm in complexity — you prefer preventing problems to reacting to them

Responsibilities

Digital Shelf & Product Data Operations (Core Responsibility)
You will directly set up, maintain, and correct product listings across retailer ecosystems using platforms such as:
1WorldSync / Syndigo
Retailer content portals (as applicable)
You will ensure alignment across:
GTINs and case packs
Packaging and imagery
Attributes and eligibility flags
Nutrition and ingredient data
You will:
Own digital shelf accuracy and content completeness
Identify and correct data mismatches, system overwrites, and syndication errors
Verify that fixes are live on retailer product detail pages (PDPs)
Maintain GS1-compliant naming and image standards
Digital Shelf Health Monitoring (12-KPI Scorecard)
You will maintain and operate a defined 12-KPI Digital Shelf Health Scorecard tracking:
Visibility
Availability
Conversion readiness
Fulfillment eligibility
You will:
Monitor trends and early warning signals
Identify risks before they impact sales
Maintain a simple, trusted dashboard for leadership review
Retail Platform Monitoring & Issue Resolution
You will conduct recurring audits of priority retailer PDPs and monitor:
Search visibility and recommendation presence
Same-day / fast-delivery eligibility
Customer-facing in-stock signals
Review volume and sentiment shifts
You will:
Identify root causes of performance issues
Coordinate fixes with Sales, Marketing, and Operations
Track issues through resolution to completion
Sales Enablement & Cross-Functional Translation
You will translate system-level and algorithmic changes into clear, factual insights for Sales and leadership.
This role:
Provides system context, not legacy reporting
Helps prevent reactionary decisions based on incomplete or misleading data
Aligns commercial decisions with digital shelf realities
Retail Media Execution (Guard-railed & Conditional)
Retail media at Tina’s is used selectively as a maintenance and recovery tool , not as always-on advertising.
Under clearly defined triggers, budgets, and creative guardrails, this role may be authorized to:
Launch limited campaigns to restore search visibility
Rebuild conversion signals after suppression or data disruption
Pause or shut down campaigns once recovery objectives are met
This role does not own retail media strategy, annual budgets, or awareness campaigns. Strategic investment decisions remain centralized with executive leadership.
Future-Readiness
You will help keep Tina’s products retail-media ready by:
Maintaining clean, reliable system inputs
Ensuring fast activation capability when needed
Supporting adaptation as AI continues to reshape retail commerce