Digital Commerce & MarTech Manager

Smithfield Packaged Meats Sales Corporation • Smithfield, VA

86d • Onsite

About The Position

As the Digital Commerce & Marketing Manager, you'll collaborate closely with brand marketing to redefine customer engagement strategies across the digital landscape. In this pivotal role, you'll translate brand objectives into innovative digital solutions, driving business growth while ensuring a seamless user experience across our portfolio of brands. With your expertise in eCommerce, digital marketing, and brand technology, you will have the opportunity to make a lasting impact and help shape the future of our digital commerce strategy. This position offers a unique chance to lead and innovate in a fast-paced, forward-thinking environment.

Requirements

• Bachelor's Degree from an accredited four-year college or university in Marketing, Digital Marketing, Business Management, Information Technology or related field.
• 5+ years of relevant experience in eCommerce / Digital Marketing, or equivalent combination of education and experience.
• 2+ years of demonstrated experience in team management/development or project leadership.
• Strategic problem solver with leadership experience in driving team solutions.
• Expertise in eCommerce & digital marketing (SEO, Content, Social, Web, API).
• Strong financial acumen, with knowledge of profit drivers and revenue analysis.
• Technical proficiency in system optimization and IT solutions (PIM, DAM, CRM, CMS).
• Excellent communicator, fostering collaboration in cross-functional teams.
• Proficient in Microsoft Suite (Word, Excel, PowerPoint, Outlook).

Nice To Haves

• Innovative thinker with a passion for defining strategy and launching pilot programs.
• Flexible and adaptable in fast-paced, evolving environments.
• Team-oriented with a respectful and approachable attitude that fosters a collaborative work environment.
• Willingness to travel up to 25%.

Responsibilities

• Lead eCommerce, social commerce, and shoppable media efforts to drive shopper conversion.
• Introduce new technologies to retail partners in partnership with packaging teams and agencies.
• Set metrics, guidelines, and multi-channel strategies to meet business objectives.
• Enhance product content, SEO, and eCommerce paid search.
• Deploy new tools while ensuring security, legal compliance, and user adoption.
• Oversee multi-million-dollar budgets, contracts, and vendor relationships.
• Support email marketing, customer segmentation, and marketing journey strategies.
• Strengthen internal and external partnerships while driving improvements.
• Ensure seamless functionality through interface design and documentation.
• Drive a positive employee experience through leadership by way of employee development and coaching.

Benefits

• Comprehensive training and professional development programs.
• Tuition assistance covering English language learning and various certificate programs.
• Apprenticeship programs that combine hands-on experience with focused learning.
• Smithfield Scholarship Program for employees' children.
• Education Reimbursement Program for furthering formal education.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Manufacturing
• Education Level: Bachelor's degree