Digital Client Succes Specialist

USA TODAY Co.

1d•$45,000 - $55,000•Remote

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com The Account Manager role is responsible for building, maintaining, & growing relationships with clients by managing their advertising campaigns across multiple publishers/platforms (ex. search, display, social ads, O&O digital/print media etc.). The primary focus is ensuring our clients achieve & exceed their desired marketing goals through strategic campaign planning, and data analysis. As the Account Manager, you will act as the primary point of contact for client concerns and needs post-sales. Must possess strong expertise in existing & emerging business marketing solutions, coupled with the ability to collaborate with our sales partners, post sales optimizers to identify opportunities, and effectively deliver on solutions that maximize a client's ROI; are minimum expectations. In this dynamic role, a change-minded person will be crucial for effectively navigating the ever-evolving landscape of digital and traditional marketing concepts. Seamlessly, the AM will integrate with various teams and adapt to new challenges, ensuring that strategies remain agile and responsive to client needs.

Requirements

Ability to quickly master business process, marketing, and technology concepts
Demonstrated expertise in customer relationship management
Mastery of key technologies and systems to review and advise on digital marketing campaigns
Advanced capabilities to effectively understand and speak toward digital advertising campaigns –Search, Display, Marketing Management Systems, traditional marketing endeavors etc.
Strong technical skills to recommend, assess, modify/adjust, & routinely improve marketing campaigns over their lifecycle
Demonstrated expertise with digital marketing publishing systems & processes
Excellent verbal & written communication skills
Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business
Proven track record in relationship building and account management
Works efficiently and is always looking to streamline processes & workflows
Moderate Excel and PowerPoint skills required
Marketing Concepts & Digital Marketing Acumen: pay-per-click, programmatic display, social, email marketing, and tracking concepts (Analytics/GA4), Leads, etc.)
Customer Focus
Proactive Creative & Analytical Thinking
Business Process & Technology Acumen
Team Collaboration
Conflict Management
Flexible With Change Management
Proven Success in Implementing Ideas in a Fast- Paced Environment
Attentive To Detail
Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English
2+ years hands-on experience managing online/digital advertising campaigns
Must have 3+ years of client facing service/account management experience
Google Ads & Google Analytics Certified

Responsibilities

Closely partner with sales team(s), in owning the client relationship by: building solid rapport, demonstrating transparency, & delivering results against joint business objective
Understand, manage, and anticipate client expectations, gain client alignment, and fully mobilize/engage partner teams against the aligned approach while maintaining a strong communicative relationship
Create a consistent open line of communication ensuring our value story & service successes are in parallel to a client's needs/goals via performance reviews (Weekly, Monthly, etc.)
Articulate media programs to devise appropriate strategies and campaign implementation plans
Work alongside our sales, and post sales optimization teams to formulate and act upon appropriate digital strategies and executions. These actions will aid in meeting and exceeding our clients' business goals
Advise our clients on how best to leverage feasible ongoing and impending marketing strategies
Ensure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print marketing channels
Daily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologies
Review day to day campaign performance in collaboration with post sales optimization counterparts, assess digital campaign trends, facilitate client advertising performance discussions, & identify proactively creative new advertising techniques to further our client’s digital marketing needs
Hold primary responsibility for communicating and collaborating with backend support resources including, but not limited to, various digital solutions and ad operations teams, focused on delivering and exceeding client objectives (Daily, Weekly, Monthly, As Needed)