Digital Catalog & SEO Manager

AutoNation, Inc. • Fort Lauderdale, FL

52d

About The Position

Management of paid search marketing activities in alignment with unpaid channel strategies (including traffic from generative AI search) as well as product-level content strategies and implementation at scale to maximize impression to completed transactions funnel performance of AutoNation parts ecommerce business.

Requirements

• 5+ years of experience in managing paid search marketing
• Bachelor's degree in marketing / digital marketing
• Proficient at running Google ads, Google Analytics 4, Excel
• Must meet company's requirements for employment

Responsibilities

• Develop and manage paid search campaigns for OE and AM parts across Google and Bing.
• Continuously monitor, analyze, and optimize campaign performance to maximize ROI.
• Assess the impact of paid search campaigns on unpaid channel session trends and adjust strategies accordingly.
• Lead catalog management efforts, including product data accuracy, categorization, and content optimization to drive discoverability and sales.
• Develop catalog, product, and site search enhancements using existing platforms and available datasets.
• Implement interlinking, content enhancements, and strategies to maximize traffic from generative AI search.
• Manage projects from planning to execution, ensuring alignment with timelines, budgets, and cross-functional stakeholders.
• Collaborate with internal teams and external partners to coordinate catalog updates, campaign launches, and process improvements.
• Demonstrate behaviors consistent with the Company's Vision, Mission, and Values in all interactions with customers, co-workers, and suppliers.
• Adhere to all company policies, procedures, and safety standards.

Benefits

• Competitive compensation and 401k matching
• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Motor Vehicle and Parts Dealers