Digital Campaign Specialist

Zumiez Inc.•Lynnwood, WA

45d•$27 - $34•Onsite

About The Position

The Digital Campaign Specialist is a hands-on strategist and executor responsible for bringing Zumiez campaigns to life across paid ads, push notifications, and text marketing. This role blends creative collaboration, vendor and platform management, and performance analysis focused on driving meaningful customer connection and store engagement. In partnership with the Email Marketing Manager, you will plan and execute digital campaigns, leveraging customer segmentation, across paid media, push notification, and text marketing. You'll partner with our design, brand, and merchandising teams to make sure every campaign looks and feels like Zumiez, while working with vendors and platform reps to ensure performance and optimization are always on point.

Requirements

2-4 years of experience managing digital marketing segmentation & campaigns across paid media, push notifications, and text channels.
Test and Learn mindset. Comfortable creating A/B tests, analyzing and reporting on results.
Strong understanding of text marketing, ad platforms (Google, Meta, TikTok, etc.) and app push notifications.
Analytical mindset comfortable interpreting data and using insights to optimize performance.
Excellent communication and project management skills with the ability to coordinate across creative, technical, and brand teams.
Deep appreciation for youth culture, brand authenticity, and the unique voice of Zumiez.

Nice To Haves

You believe in continuous learning - As our industry changes continuously, you always love to learn both the underlying technology and the business motivations of our customers, constantly finding new ways to improve our solutions and processes to make valuable contributions for our customers.
You are a collaborator - You enjoy working with cross-departmental teams including digital, design, brand marketing, analytics, operations and support.
You are a great listener - Our goal is continuously adapt to the changing needs of the customer and industry. You are in tune with your customers, peers, industry trends and are receptive to what the market needs.
You are ready to contribute to rapid growth within a dynamic and fun company culture!
Thrive in a fast-moving, creative, and collaborative environment.
Love blending creative storytelling with data-driven marketing.
Naturally bridge teams and ideas to make campaigns stronger together.
Are passionate about connecting digital experiences to real-world communities and store culture.

Responsibilities

Plan and execute full-funnel digital campaigns across ad platforms, push notifications, and text marketing that connect customers to products, stores, and exclusive brand experiences.
Collaborate with internal creative and brand teams to develop campaign assets, messaging, and experiences that align with Zumiez's authentic and edgy voice.
Work with external ad partners and platform reps to optimize performance, stay ahead of trends, and identify new opportunities for growth and experimentation.
Build and manage audience segments for push notifications and text marketing, ensuring communications are targeted, timely, and integrated with broader campaign strategies.
Monitor and analyze performance across digital campaigns, adjusting accordingly so channel goals and ROI are met.
Maintain strong cross-department collaboration, connecting marketing, merchandising, and customer experience teams to ensure cohesive storytelling and consistent execution.
Report on results with clear, actionable insights, identifying wins, learnings, and opportunities for creative or strategic improvement.