Digital Business Manager

T-MobileFrisco, TX
203d$79,000 - $142,400

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About The Position

The Digital Business Manager drives digital marketing strategies that unlock incremental business value through exceptional digital experiences, encompassing both native mobile applications and web platforms, to deliver seamless discovery and adoption of our products, features, and services across T-Mobile lines of business. This role accelerates business impact by using data-driven insights to inform digital merchandising tactics, campaign optimization, and customer flows, supporting strategic growth objectives and driving digital conversion for T-Mobile across our digital properties. The Digital Business Manager owns critical segments of the digital customer experience and leads efforts in achieving desired strategic outcomes. By harnessing consumer and market insights, this role defines and influences innovative digital experiences that increase customer satisfaction, boost digital conversions, enhance upsell and cross-sell opportunities, and expand revenue streams. This position reports on, analyzes, and applies historical data, campaign performance, and research to continuously inform and optimize digital strategies and tactics. Additionally, they influence and support the launch of new digital features and functionalities aimed at driving activations, increasing revenue per customer, and enhancing overall customer experience. The Digital Business Manager embraces experimentation and continuous learning and is energized by driving strategic growth and digital evolution. This position demands robust cross-functional collaboration, exceptional analytical capabilities, effective communication skills, a strong bias for action, and an inherent curiosity to see opportunities for impactful digital improvements and revenue expansion.

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