Digital Business Analyst (DBA)

Simantel•Peoria, IL

10d•$53,000 - $80,000•Hybrid

About The Position

Digital Business Analyst (DBA) Salary Range: $53,000 - $80,000 annually Apply by: April 13, 2026 This salary is based on experience and qualifications, in alignment with the level of responsibility assigned. This role offers opportunity for professionals at various career stages to contribute meaningfully and grow within our organization. For a list of our benefits please click here. This is a Hybrid/local position. If you are local to central Illinois, this job requires you to work in the Peoria, IL office Tuesday, Wednesday, Thursday with the option to work from home Monday and Friday. As a Digital Business Analyst, my objective is: To ensure all Simantel work meets the strategic and operational requirements of our clients and the agency. The outcomes I need to produce for clients are: Clients achieve their target outcomes from their work with us Ensure our work meets strategic, operational, and compliance requirements of the client Ensure all reporting from various digital marketing platforms including websites, social, media, email campaigns, and paid advertising channels is reviewed, aggregated, and validated for accuracy prior to client receipt Monitor campaigns for performance and work with the Strategist and channel partners to optimize campaigns based on client goals The outcomes I need to produce for the agency are: Develop measurement frameworks to track key performance indicators (KPIs) Define media, reporting, marketing automation, and information architecture requirements with regards to best practice and client regulations for each project Inform strategic recommendations through audits, inventories, tracking plans, and technical artifact development To produce these outcomes, I need to: Develop a comprehensive understanding of Simantel policies, procedures, and standard workflows across all service lines Partner with Strategists to understand recommended approach and translate that into actionable plans Document requirements and ensure adherence to workflow process and dependencies Support content publishing Stay update on industry trends within digital channels including web standards (user interface standards, privacy, tracking, usability, and accessibility), paid and owned media channels, and marketing automation By applying to Simantel and uploading your resume, you are opting-in to receive communications from Simantel regarding your application. Simantel offers an attractive compensation package, which includes competitive salary, 401(k) plan, PTO, flexible work arrangements, holiday pay and a comprehensive benefits program. We are an equal opportunity employer committed to a diverse and inclusive workforce. We encourage anyone interested to apply and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Simantel is not currently hiring individuals for this position who require sponsorship under U.S. immigration laws to be lawfully employed.

Requirements

Demonstrated competency in web analytics tracking and implementation including page and event level data
Foundational understanding of paid and owned media channels
Experience working with diverse teams including technical team members and specialists in the following disciplines: developers, media buyers, marketing automation consultants and configuration specialist
Attention to detail and experience managing projects with multiple interconnected steps and dependencies
Experience developing technical and functional requirements
Strong problem-solving skills and the ability to think critically and creatively
Proven experience as a Business Analyst or similar role, preferably in a digital marketing or agency setting

Nice To Haves

Google Analytics Certification
Sprout Social Certification

Responsibilities

Clients achieve their target outcomes from their work with us
Ensure our work meets strategic, operational, and compliance requirements of the client
Ensure all reporting from various digital marketing platforms including websites, social, media, email campaigns, and paid advertising channels is reviewed, aggregated, and validated for accuracy prior to client receipt
Monitor campaigns for performance and work with the Strategist and channel partners to optimize campaigns based on client goals
Develop measurement frameworks to track key performance indicators (KPIs)
Define media, reporting, marketing automation, and information architecture requirements with regards to best practice and client regulations for each project
Inform strategic recommendations through audits, inventories, tracking plans, and technical artifact development
Develop a comprehensive understanding of Simantel policies, procedures, and standard workflows across all service lines
Partner with Strategists to understand recommended approach and translate that into actionable plans
Document requirements and ensure adherence to workflow process and dependencies
Support content publishing
Stay update on industry trends within digital channels including web standards (user interface standards, privacy, tracking, usability, and accessibility), paid and owned media channels, and marketing automation