Digital & Brand Communications Coordinator

Mac's List-posted about 1 month ago

$55,000 - $65,000/Yr

Full-time • Mid Level

Onsite • Clackamas, OR

1-10 employees

Administrative and Support Services

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Responsible for creating and managing all aspects of OBRC and BottleDrop social and digital media platforms with an emphasis on deepening engagement and leveraging online presence to inspire new BottleDrop users and deepen support for Oregon's Beverage Container Deposit Return System. Assists the External Relations team with designing, creating, and distributing promotional and informational materials, and written materials. Manages web content changes. Supports external-facing communications in Spanish, as needed. Contributes to the creative and strategic direction of the external relations team.

Develop social media campaigns and content that align with general PR strategies and goals by building relationships within the organization, with external partners, and keeping informed about company goals and initiatives to engage target audiences.
Post, manage, and monitor social media content on a variety of platforms.
Track analytics, conduct analysis, and prepare reports that influence future PR strategy, identify PR opportunities and highlight campaign successes.
Define and build authentic partnerships and programs between clients and influencers in our existing network and beyond, including supporting OBRC and BottleDrop philanthropic programs.
Monitor social and conventional media to identify potential concerns, opportunities, and trends.
Expand social media footprint on existing, new, and emerging social media platforms.
Collaborate with and assist in the management of paid social and digital media content supplied by an advertising agency.
Research and evaluate additional and emergent social media channels and trends in social media communications strategies and incorporate innovative methods when appropriate.
Work in collaboration with the PR & Philanthropic Programs Manager to respond to customer or community inquiries via social media channels in a timely and appropriate manner; resolve customer issues and deepen online engagement with customers and followers.
Provide videography and photography support to meet organizational needs.
Collaborate to fulfill graphic design and creative PR needs, including producing in-house materials such as posters, flyers, promotional products, signage and design for OBRC and BottleDrop.
Collaborate with the public relations team on copywriting and editing.
In consultation with the PR and Philanthropic Programs Manager, oversee the work of the website contractor and assist with website creation and maintenance.
Responsible for management of marketing and other account holder email communication.
Maintain a working knowledge of the Bottle Bill, BottleDrop programs and services, company policy, and PR trends.
Participate in other events throughout the state as needed.
Other job duties as assigned.

Bachelors' degree or equivalent experience.
3+ years' experience managing social media in a professional context.
Photography, video, and graphic design experience and skills required.
Demonstrated understanding of major social media platforms including Facebook, X/Twitter, Instagram, YouTube, LinkedIn, TikTok, social listening strategies and capable of turning insights into action.
Skilled in content creation, including copywriting, photography, short-form video production, and graphic design for social media.
Ability to own the planning, development, implementation and performance measurement of social media campaigns.
Technologically savvy with solid understanding of the web, online marketing, direct marketing and best social media practices.
Exceptional written, storytelling, and verbal communication skills; ability to communicate professionally at all levels with internal and external partners.
Able to prioritize and manage multiple projects, meet deadlines, handle frequent changes effectively and professionally, and follow through on issues in a timely manner.
Ability to work well independently and as part of a team; Self-starter and independent worker, but not hesitant to ask for directions when needed.
Strong organization skills with exceptional attention to detail.
Proficiency and professional knowledge of Microsoft Office Suite including Word, Excel, Outlook, and Google Analytics.
Proficiency and professional knowledge in basic graphic design and multimedia editing tools (e.g. Canva, Adobe Creative Suite, CapCut, etc.).
Experience working with WordPress and email platforms, such as SendGrid.
Available to work a flexible schedule as needed to capture and tell social media stories, including occasional evenings and weekends.
A current driver's license and acceptable driving history is required.

Fluency in Spanish is preferred.
Ability to translate resources between English and Spanish preferred.

Comprehensive medical, dental, and vision coverage
401(k) with 100% match on employee deferrals up to 4% of compensation. 50% match on deferrals between 4%-6%
Generous PTO plan and 7 paid holidays annually
Free on-site coffee/tea station
Monthly credits to enjoy on-site snacks and beverages

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Digital & Brand Communications Coordinator

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