Digital Asset Manager

Sony Pictures Entertainment•Culver City, CA

2d•$80,000 - $110,000

About The Position

Sony Pictures Television Studios (SPTS) is one of the industry’s leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, PLURIBUS, THE GOOD DOCTOR, OUTLANDER, and PLATONIC. SPTS is part of the larger Sony Pictures Television (SPT) division. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation. The Digital Asset Manager, Marketing & Franchise Operations is responsible for building, maintaining, and governing scalable digital asset workflows that support Sony Pictures Television Studios’ marketing, creative, and franchise teams. Reporting to the Executive Director of Operations, this role ensures that marketing assets are organized, discoverable, accurate, and usable across campaigns—while also supporting long-term franchise consistency and IP stewardship. This role blends marketing asset operations with franchise-aware systems thinking and enterprise-level data discipline. The ideal candidate has hands-on experience managing marketing assets at scale, understands how franchises evolve over time, and brings a strong working knowledge of metadata, asset governance, and quality control within a premium studio environment.

Requirements

4–8 years of experience in digital asset management, marketing operations, media operations, or content operations within entertainment, television, or streaming environments.
Hands-on experience supporting marketing teams with high-volume, time-sensitive asset needs.
Demonstrated experience working with franchise management systems and franchise-based content models.
Strong understanding of how franchises evolve across series, seasons, and campaigns.
Deep knowledge of digital asset types, formats, codecs, resolutions, and delivery requirements for marketing use.
Proven ability to build and maintain asset governance frameworks that support speed, scale, and data quality.
High level of proficiency working with metadata, taxonomy, and structured data fields.
Experience performing asset quality control and identifying technical or formatting issues.
Exceptional organizational skills and attention to detail.
Ability to manage multiple campaigns and franchises simultaneously in a fast-paced environment.
Strong communication and collaboration skills across creative, marketing, franchise, vendor, and operational teams.
Experience handling confidential, high-value IP.
Proficiency with DAM platforms and common creative/media tools (e.g., Adobe Creative Suite, Frame.io, Media Encoder, Excel).
Bachelor’s degree in Communications, Information Science, Media Management, or equivalent professional experience.

Nice To Haves

Experience supporting franchise management or brand teams within a marketing organization.
Familiarity with rights management, usage tracking, SEO-minded metadata, and asset clearance considerations.
Working knowledge of video, audio, and image QC standards (frame rates, codecs, audio configurations, resolutions).
Systems-oriented, solutions-driven mindset with strong operational judgment.
Comfort interfacing with vendors, production companies, and internal studio teams.
Ability to anticipate marketing and franchise needs and plan asset workflows proactively.
Interest in television marketing, franchise building, and long-term IP stewardship.

Responsibilities

Own the end-to-end management of digital marketing assets, including ingestion, metadata tagging, versioning, archiving, retrieval, and lifecycle tracking.
Build, document, and maintain scalable asset workflows that support marketing campaigns while remaining franchise-aware.
Manage and optimize Digital Asset Management (DAM) and franchise management systems used across marketing, creative, and franchise teams.
Manage all PIX requests, including access, permissions, asset delivery, and ongoing governance in partnership with production and post-production teams.
Establish and enforce asset governance standards, including naming conventions, taxonomy, metadata schemas, delivery specifications, and usage guidelines.
Apply and maintain high-quality, standardized metadata to ensure asset discoverability, reuse, reporting, and long-term franchise continuity.
Ensure marketing assets align with franchise standards, brand guidelines, rights restrictions, and IP continuity across series, seasons, and platforms.
Partner closely with Creative Marketing, Social, Sales, Franchise Management, Production, and Operations teams to support campaign execution and franchise storytelling.
Serve as the primary operational point of contact for marketing asset availability, access, delivery, and usage questions.
Manage complex asset ecosystems including stills, video, graphics, key art, pitch materials, documents, and campaign deliverables.
Perform quality control checks on incoming assets to ensure technical accuracy, formatting compliance, and readiness for marketing use.
Track asset lineage, approvals, versions, and usage to support both active campaigns and long-term franchise needs.
Coordinate asset handoffs with internal teams, external vendors, production companies, and platform partners as required.
Support launches, campaigns, and high-volume delivery periods with proactive asset planning and execution.
Act as a security subject-matter expert for digital assets, monitoring access, identifying potential breaches or risks, and partnering with Operations, IT, and Legal to respond and mitigate issues.
Identify workflow inefficiencies and recommend process improvements that balance marketing speed with franchise consistency and data integrity.
Collaborate with Operations, IT, and enterprise DAM partners on system integrations, upgrades, reporting, and troubleshooting.
Stay at the forefront of AI and emerging technologies as they relate to asset management, metadata automation, rights tracking, and workflow optimization, recommending thoughtful adoption where appropriate.
Maintain security, access controls, and compliance standards for sensitive marketing and franchise materials.