Digital Asset Management Platform Manager

Centene•Austin, PA

About The Position

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility. Position Purpose: Responsible for overseeing the enterprise-wide Digital Asset Management (DAM) platform, ensuring its stability, scalability, and alignment with organizational standards. This role manages system configuration, integrations, and performance while establishing governance frameworks for metadata, taxonomy, and user access. The manager collaborates with cross-functional stakeholders to enforce best practices, optimize workflows, and drive adoption, ensuring digital assets are organized, secure, and easily accessible across the organization. Own content management for Centene Marketing and serve as the Subject Matter Expert in Nomenclature, Taxonomy and Metadata. Govern the intake process and promote high-priority content as requested by Line of Business and stakeholders. Establish user intuitive asset access HUB model to point users to the assets that they need. Infuse automation and drive efficiency by removing manual on-line/off-line ways of working. Accountable for precise user on-boarding, training, and fostering a user community of expertise. Maintain and configure the DAM platform, ensuring uptime, security, and performance. Manage integrations with other enterprise systems (e.g., CMS, PIM, marketing automation). Oversee upgrades, patches, and vendor relationships. Develop and enforce metadata standards, taxonomy, and asset lifecycle policies. Ensure compliance with copyright, licensing, and brand guidelines. Implement user access controls and permissions. Design and optimize asset ingestion, tagging, and retrieval workflows. Establish best practices for asset usage and version control. Monitor and report on system usage and adoption metrics. Partner with marketing, creative, BTS, and other teams to align DAM strategy with business needs. Provide training and support for DAM users across the organization. Act as the primary point of contact for DAM-related inquiries and enhancements. Performs other duties as assigned. Complies with all policies and standards.

Requirements

Bachelor's Degree in Information Systems, Digital Media, Marketing Technology, or related field or equivalent work experience required.
5+ years managing DAM systems or similar enterprise platforms required.
Strong understanding of metadata, taxonomy, and digital asset lifecycle management required.
Excellent project management and stakeholder communication skills.
Knowledge of copyright, licensing, and digital rights management required.
Experience with DAM technologies such as Adobe Experience Manager, Bynder, Widen, Aprimo or related technology required.

Nice To Haves

Familiarity with such system integrations as APIs, CMS, PIM, ERP preferred.

Responsibilities

Overseeing the enterprise-wide Digital Asset Management (DAM) platform, ensuring its stability, scalability, and alignment with organizational standards.
Managing system configuration, integrations, and performance while establishing governance frameworks for metadata, taxonomy, and user access.
Collaborating with cross-functional stakeholders to enforce best practices, optimize workflows, and drive adoption, ensuring digital assets are organized, secure, and easily accessible across the organization.
Own content management for Centene Marketing and serve as the Subject Matter Expert in Nomenclature, Taxonomy and Metadata.
Govern the intake process and promote high-priority content as requested by Line of Business and stakeholders.
Establish user intuitive asset access HUB model to point users to the assets that they need.
Infuse automation and drive efficiency by removing manual on-line/off-line ways of working.
Accountable for precise user on-boarding, training, and fostering a user community of expertise.
Maintain and configure the DAM platform, ensuring uptime, security, and performance.
Manage integrations with other enterprise systems (e.g., CMS, PIM, marketing automation).
Oversee upgrades, patches, and vendor relationships.
Develop and enforce metadata standards, taxonomy, and asset lifecycle policies.
Ensure compliance with copyright, licensing, and brand guidelines.
Implement user access controls and permissions.
Design and optimize asset ingestion, tagging, and retrieval workflows.
Establish best practices for asset usage and version control.
Monitor and report on system usage and adoption metrics.
Partner with marketing, creative, BTS, and other teams to align DAM strategy with business needs.
Provide training and support for DAM users across the organization.
Act as the primary point of contact for DAM-related inquiries and enhancements.
Performs other duties as assigned.
Complies with all policies and standards.