Digital Asset/Crypto Product Manager Lead

PNC•Pittsburgh, PA

4d•Hybrid

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Digital Asset/Crypto Product Manager within PNC's Asset Management Group (AMG) organization, you will be based in Pittsburgh, PA. Other PNC locations will be considered. Responsibilities require time in the office or in the field on a regular basis. As a digital asset/crypto product expert you will bring domain knowledge to help set strategy for crypto initiatives in AMG. In this role, you will: • Partner with key stakeholders to develop/evolve the roadmap for the crypto custody offering • Coordinate cross-LOB crypto initiatives to identify opportunities to share infrastructure, enable multi-LOB usage, and enable other digital asset capabilities • Lead agile crew(s) performing development work on crypto solutions • Translate business requirements and business strategy into actionable agile stories • Prioritize crypto development work backlog • Coordinate with project managers, technology team, and controls partners for Change Governance • Act as resource for client-facing team to address product questions, provide training and communications • Partner with Marketing, Training, Communications to develop client and internal support materials, training, etc. • Manage the pricing/fee structure for crypto currency offering • Conduct competitive analysis and recommends enhancements to the platform • Partner with Operations, Technology, Digital, and Product Owner to influence end-to-end processes supporting • Coordinate with 2LOD partners to develop/maintain account agreements and disclosures • Own product controls related to crypto products Responsible for end-to-end business and financial results for multi-faceted, complex products through the selection, design, development and promotion of new and existing products utilizing traditional and emerging capabilities in technology, operations, and data analytics to offer customers a differentiated product experience. Uses knowledge of emerging technologies to deliver products to customers through all applicable channels. Prioritizes and makes decisions regarding recommendations. Champions business cases, business plan and roll-out of specific products, product groups or experiences. Monitors the marketplace to assess product, technology, and markets trends to identify a market need or opportunity. Recommend innovative new products, new experiences or enhancements to existing products and develops and designs the features of a designated new or existing products Manages the end-to-end development, production, roll-out, pricing or promotion of specific products, product groups or experiences and resolves complex operational and process problems that arise . Partners with key stakeholders including sales, marketing, digital channel delivery, and other internal service partners. Participates and/or leads activities with external stakeholders and clients to ensure all product offerings meet their strategic goals. Develops product-specific marketing initiatives. Supports risk management, compliance and audit needs as part of the first line of defense. Drives business, financial and customer experience results of new and existing products and recommends modifications in product features and/or marketing to improve results. Coordinates across groups and leads key contributors.

Requirements

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
Roles at this level typically require a university / college degree.
Industry relevant experience is typically 8+ years.
Bachelors

Nice To Haves

Experience supporting product development and product launches, and navigating regulatory and compliance issues
Experience with blockchain or crypto-related legal and regulatory matters
Experience leading an agile crew/team
Strong familiarity with financial institution partnerships
Proven ability to advise cross-functional teams in a fast-paced, technology-driven environment
Background in fintech, crypto, or other emerging financial technologies
Higher level education such as a Masters degree, PhD, or certifications is desirable.
Specific certifications are often required.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Business Objectives
Customer Solutions
Marketing
Product Development
Product Management
Sales
Business Acumen
Collaborating
Competitive Environment
Decision Making and Critical Thinking
Design Thinking
Effective Communications
Emerging Technologies
Innovation
Knowledge Of Product Line
Problem Solving
Producing Results
Solutions Development

Responsibilities

Partner with key stakeholders to develop/evolve the roadmap for the crypto custody offering
Coordinate cross-LOB crypto initiatives to identify opportunities to share infrastructure, enable multi-LOB usage, and enable other digital asset capabilities
Lead agile crew(s) performing development work on crypto solutions
Translate business requirements and business strategy into actionable agile stories
Prioritize crypto development work backlog
Coordinate with project managers, technology team, and controls partners for Change Governance
Act as resource for client-facing team to address product questions, provide training and communications
Partner with Marketing, Training, Communications to develop client and internal support materials, training, etc.
Manage the pricing/fee structure for crypto currency offering
Conduct competitive analysis and recommends enhancements to the platform
Partner with Operations, Technology, Digital, and Product Owner to influence end-to-end processes supporting
Coordinate with 2LOD partners to develop/maintain account agreements and disclosures
Own product controls related to crypto products
Responsible for end-to-end business and financial results for multi-faceted, complex products through the selection, design, development and promotion of new and existing products utilizing traditional and emerging capabilities in technology, operations, and data analytics to offer customers a differentiated product experience.
Uses knowledge of emerging technologies to deliver products to customers through all applicable channels.
Prioritizes and makes decisions regarding recommendations.
Champions business cases, business plan and roll-out of specific products, product groups or experiences.
Monitors the marketplace to assess product, technology, and markets trends to identify a market need or opportunity.
Recommend innovative new products, new experiences or enhancements to existing products and develops and designs the features of a designated new or existing products
Manages the end-to-end development, production, roll-out, pricing or promotion of specific products, product groups or experiences and resolves complex operational and process problems that arise .
Partners with key stakeholders including sales, marketing, digital channel delivery, and other internal service partners.
Participates and/or leads activities with external stakeholders and clients to ensure all product offerings meet their strategic goals.
Develops product-specific marketing initiatives.
Supports risk management, compliance and audit needs as part of the first line of defense.
Drives business, financial and customer experience results of new and existing products and recommends modifications in product features and/or marketing to improve results.
Coordinates across groups and leads key contributors.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

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