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About The Position

Imagine working for a company where growth is fueled by a collective passion for keeping our customers at the heart of everything we do; where a tireless pursuit of ‘what’s next’ stems from an emphasis on continuous learning, development, and innovation; where the product being sold is something few people can live without. You may not be familiar with the name Vistra, but you probably know of our thirteen retail brands. We are a ~$20B, Fortune 500, national energy leader with operations in 19 states, over 5,000 employees and a portfolio of retail electricity brands that includes TXU Energy, the #1 provider in Texas. When it comes to our retail business, you can expect an exciting, rapidly changing and hyper-competitive landscape where you can put your talents to work alongside a dynamic team to help our brands win and retain customers across the country. As a Digital Analytics & Optimization Specialist, you’ll build the analytical framework that drives higher sales through more effective digital marketing campaigns. Collaborating across channels throughout the organization, you’ll identify opportunities and lead initiatives to build strategy, design tests, optimize media investments, and improve the customer experience.

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