Digital Analytics intern

National Retail Federation Inc•Washington, DC

2d•$25 - $28•Hybrid

About The Position

The National Retail Federation is a trade association that advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies. We have exciting internship opportunities for college students to learn valuable insights about the retail industry and the role of a trade association. Do you have a passion for the retail industry? Do you enjoy learning and gaining hands-on experience working with a team? If yes, this may be the summer internship for you. Interested candidates should apply with a resume and cover letter by February 20, 2026, to be considered. Program Dates: June 1, 2026 – July 30, 2026 Hourly Rate: $25 – $28 Location: Washington, D.C. Office Work Model: Hybrid — In-office Tuesday, Wednesday, and Thursday; remote Monday and Friday The Digital Analytics Intern will support NRF’s Marketing & Technology teams by helping establish, refine, and operationalize unified measurement across NRF’s marketing ecosystem. This role focuses on helping NRF enable accurate, consistent tracking across marketing efforts, web channels, and other digital touchpoints, primarily within Google Analytics 4 (GA4) but also could include other sources from our marketing technology stack. This role requires a self-starter with prior hands-on experience implementing or maintaining digital analytics. The ideal candidate brings curiosity, strong problem-solving skills, and with guidance, the ability to independently figure out how to configure tracking, validate data, and translate insights into recommendations.

Requirements

Current undergraduate student with at least sophomore standing, pursuing a degree in Marketing Analytics, Data Science, Business Analytics, Digital Marketing, Content Marketing, Computer Science, or related field
Prior hands-on experience with GA4 or similar analytics tools (via internships, co-ops, coursework, freelance, or personal projects)
Experience with Google Tag Manager or other tagging platforms
Ability to independently research solutions, test configurations, troubleshoot tracking issues, and self-direct work with minimal guidance
Familiarity with cross-channel digital marketing (paid media, email, SEO, content analytics) and key performance metrics
Experience building reports or dashboards in GA4, Looker Studio, Tableau, or similar tools
Strong analytical thinking, problem-solving skills, and comfort working through ambiguous technical challenges
Excellent written and verbal communication skills, including the ability to translate technical results for non-technical stakeholders
Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously

Nice To Haves

Rising undergraduate senior or current graduate student
Exposure to broader marketing technology ecosystems or data governance concepts
Demonstrated curiosity, initiative, and resourcefulness when working with data or technical systems

Responsibilities

With oversight and guidance, independently set up, validate, and refine GA4 tracking, including events, parameters, naming conventions, audiences, and conversions
Assist in unifying analytics across channels including: · Paid Media: Meta, LinkedIn, Google Ads · Owned Media: Email, Website, Landing Pages · Earned Media: SEO, organic search, referral traffic
Ensure accurate, consistent, and thorough data capture across all NRF marketing platforms and customer-facing digital touchpoints.
Support proper UTM governance, attribution consistency, and channel taxonomy
Develop and maintain reports, dashboards and automated reports in GA4, Looker Studio, Tableau, or similar platforms to track: · Lead generation · Content engagement & topic performance · Event registrations · Audience behavior across channels
Conduct ad-hoc analyses to uncover insights around audience engagement, channel performance, and opportunities for optimization
Perform analytics QA, including event firing validation, troubleshooting misfiring tags, verifying attribution, and documenting fixes
Prepare clear insights that explain what happened, why it matters, and what actions are recommended
Collaborate across Marketing, Events, Digital, Tech, and Membership teams to ensure measurement supports organizational goals
Assist with SEO analytics, including Search Console and content topic performance
Perform other duties as assigned