Digital Analyst II - Amplitude Analytics, Google Analytics (GA4), Adobe Analytics

H-E-B•San Antonio, TX

27d

About The Position

As a Web Analyst II, you'll support H-E-B's app / web properties, digital marketing, e-merchandizing and product teams by organizing and analyzing data, supporting tagging strategy, debugging implementations, and creating dashboards that provide insight on-site traffic patterns, marketing channel effectiveness (in-Store and online), feature usage, and customer engagement. Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that makes H-E-B The Greatest Retailing Company. Do you have a: HEART FOR PEOPLE... desire to partner with business leaders to support data and technology requirements? HEAD FOR BUSINESS... advanced analytical skills? under-standing of SQL / Python / R in a Hadoop environment? PASSION FOR RESULTS... ability to leverage analytics to influence marketing strategies in order to drive sales?

Requirements

5+ years of experience in Amplitude or Google Analytics/ GA4 or Adobe Analytics, Excel, PowerPoint, Python/R, and SQL, BI Visualization Tools (Looker/Domo/Tableau/PowerBI/etc.)
advanced quantitative skills; ability to apply logical thought process to problem-solving
A related degree or comparable formal training, certification, or work experience
5+ years of experience with Google Analytics or related analytic tool in an omni-channel retail environment
3+ years of experience using SQL, Python, or R on structured or unstructured data
3+ years of experience testing and targeting web tools
Comprehensive working knowledge of amplitude or Google Analytics/ GA4 or Adobe Analytics,, Excel, PowerPoint, Python/R, and SQL
Advanced analytic / quantitative skills
Strong verbal / written communication and presentation skills
Ability to apply logical thought process to problem-solving
Ability to analyze, synthesize, and distill large volumes of data down to key takeaways and/or visuals using BI tools
Ability to maintain and manage collaborative relationships with Partners and leadership
Ability to prioritize work with competing deadlines and frequent interruptions

Responsibilities

Develops standardized weekly / monthly dashboards; provides analysis and reporting of core website KPIs, effectiveness of new site feature launches, and testing / targeting efforts
Provides advice on experimental design, targeting, digital customer experience
Serves as an internal consultant on clickstream/ web Analytics capabilities and site tagging requirements
Supports digital marketing stakeholders / use of Salesforce / other CRM tool to enable customer campaign targeting
Serves as a consultant to the customer analytics team to ensure tracking is sufficient to measure test impacts
Uses SQL and Python or R in a Databricks environment to tie online / offline customer behaviors for targeting and measurement
Serves as a liaison between the business and IS to influence implementation plans / technology needs
Work with data engineering team to translates raw events to usable semantic layer to meet stakeholder needs
Provide end to end support of clickstream data life cycle (requirements gathering/tagging/UAT/QA/database org/dashboard/etc.)
Implements / improves website tagging process; assists with all QA tagging efforts throughout the site
Continuously reviews processes; leverages analytics data to recommend improvements
Prepares critical data for feedback to Merchant and Creative teams to drive higher sell-thru key items
Supports ad-hoc requests