Digital Analyst, CRM - Pottery Barn

Pottery Barn • San Francisco, CA

390d • $65,000 - $75,000

About The Position

As a Digital Analyst for Pottery Barn, you will be part of the Customer Relationship Marketing team, focusing on optimizing advertising investments across various paid marketing channels, including digital, catalog, and email. Your role will involve driving sales through effective campaign management, performance analysis, and collaboration with cross-functional teams to enhance customer acquisition and retention strategies.

Requirements

• BA/BS Degree in Marketing, Business, or related field
• 1+ year of experience in Digital, Email or E-Commerce Marketing
• Enthusiastic and self-motivated, with the ability to lead projects proactively
• Analytical, proactive, problem-solver with insatiable curiosity
• The ability to see trends and to extract actionable insights from data to drive results
• Strong organization and interpersonal skills; excellent written and oral communication skills
• The ability to work in a fast-paced environment with the ability to prioritize, work on multiple projects, and be flexible
• Intermediate to advanced Excel skills (v-lookups, pivot tables)
• Meticulous attention to detail
• Ability to build effective relationships within the team and with cross functional partners & vendors
• Experience with a web analytics system is a plus

Responsibilities

• Plan and set up digital marketing campaigns across all channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships, to meet revenue and ROI requirements.
• Monitor performance across programs and conduct measurement and analysis on the effectiveness and efficiency of digital programs & print.
• Meticulously track spend, revenue, and KPIs on a weekly basis and make investment recommendations as necessary.
• Responsible for weekly reporting, including customer engagement metrics, trends, test results, campaign performance and creative performance.
• Identify and leverage synergies between all digital programs.
• Evaluate new customer acquisition metrics and subsequent value of customers acquired.
• Manage Catalog/Direct Mail production process in a timely manner to ensure all deadlines are met, maintain Catalog print summary, update cross-brand Catalog/Direct Mail documents, assist with monthly financial close and forecast, and perform ad hoc analysis.
• Leverage available analytic tools to gather data and make marketing strategy and investment decisions.
• Manage monthly financial forecast and accruals.
• Collaborate with key brand stakeholders to help with the creative development process for all digital assets, for both new programs and refreshes of existing initiatives.
• Proactively work with team members, other marketing teams, brand, finance, customer analytics, and other cross-functional groups.
• Work with team members and key business partners to create, present, and implement seasonal strategies.
• Support the team in various brand initiatives & marketing programs.
• Contribute to the preparation of monthly presentations to brand partners.
• Analyze competitive marketplace and follow Marketing trends.

Benefits

• Wellness program
• Commuter assistance
• Partner benefits
• Paid holidays
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• Volunteer time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Furniture, Home Furnishings, Electronics, and Appliance Retailers
• Education Level: Bachelor's degree