Digital Activation Associate - Paid Media, NAM

Diageo

4d•Onsite

About The Position

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company! Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating! Reporting to the Director of Media, we are looking for a Paid Social Associate to join our agile, creative, and resourceful team, merging the art and science of paid media and creative content to optimize campaigns and drive tangible business results across US and Canada Diageo brands. Based in our New York Offices and working as a member of the broader Connections Team, the role will be wide and varied, which means you will be liaising with a large number of both internal (brand) and external (e.g. media and creative agency) partners. Therefore exceptional communication skills and project management will be key.

Requirements

At least 1 year of experience in digital or social; preferably directly managing and buying paid social for a major consumer packaged goods or luxury brand
Expert Excel skills
Experience in using social media analytics platforms such as Sprinklr and/or native channel analytics such as Facebook Insights/Business Manager
Knowledge, love and curiosity for social data and the impact it can have on the business
Work with large data sets
Demonstrated critical thinking ability
Proven track record in leading multiple projects at a time while paying attention to detail
Deep understanding of social media data caveats by channel and how these caveats can affect reporting
Excellent verbal and written communication skills
Confidently lead debrief sessions, often to a senior audience
Self-starter who is comfortable with a constantly evolving environment
Agile, upbeat, relentless with a drive to succeed, TEAM player
Used to working with a variety of partners and building relationships
Deal with a large volume of requests and know how to prioritize workload

Nice To Haves

Experience with social listening platforms
Knowledge in SQL, Salesforce, statistical tools and/or programming

Responsibilities

Plan, implement, and lead paid social media campaigns, with an emphasis of Meta, Snapchat, Pinterest, and TikTok
Support innovation against new platforms or partners as social and digital spaces continue to evolve
Includes buying, optimizing, and reporting for brands and responsibility of multi-million-dollar budgets
Collaborate with media agency planning teams to incorporate tactical media plans and insights into holistic media results (i.e. plans, reports, etc.) that are regularly presented to brand and creative agency teams
Lead and manage daily media optimizations, collaborating with creative agencies to lead any necessary creative updates
Lead the administration and billing operations of Diageo North America infrastructure for paid social
Identify, develop, and advocate for relevant pilots to support the brand and business strategies and learning agendas
Lead testing and analysis of social media campaign performance metrics, using internal social analytics and Return On Investment measurement tools to optimize performance and meet business objectives
Analyze datasets into regular reports that deliver actionable insights and presentations to inform planning and optimization for future media and content strategies

Benefits

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards.
US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.

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