Digital Acquisition Director

Star Tribune Media Company • Minneapolis, MN

393d • Hybrid

About The Position

The Digital Acquisition Director at the Minnesota Star Tribune is responsible for driving the growth of the digital subscriber base through strategic onsite growth initiatives. This role involves optimizing the marketing funnel, managing a testing pipeline for continuous improvement, and collaborating across departments to enhance user engagement and subscriptions. The position is pivotal in shaping the future of the organization by focusing on sustainable subscriber growth and leveraging data-driven marketing strategies.

Requirements

• 5+ years of experience running acquisition campaigns for digital subscription products.
• Proven track record of growing subscriber bases and increasing sales.
• Data-centric digital marketer with an understanding of LTV and subscriber revenue metrics.
• Cross-functional leader that is a strong collaborator and communicator.
• Management experience a plus.
• Media experience a plus.

Responsibilities

• Own the onsite growth strategy at the Minnesota Star Tribune.
• Grow known users, specifically registrations and digital subscriptions.
• Optimize and grow the marketing funnel, working across departments to develop known user products and values.
• Create testing pipeline, owning the process from ideation to execution and optimizations.
• Collaborate with team leaders to make strategic recommendations to build a sustainable subscriber base.

Benefits

• Commuting subsidy
• Medical, dental, and vision insurance
• Wellness program with financial incentives
• Generous paid time off
• Flexible holidays
• One volunteer day
• Two wellness days
• 401(k) with company match
• Paid parental and caregiving leave
• Hybrid work arrangements
• Tuition reimbursement
• Employee assistance program
• Pet insurance
• Flexible spending accounts
• Health savings accounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Education Level: Master's degree
• Number of Employees: 501-1,000 employees