Digital Account Executive
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About The Position
CW7 is in search of a dynamic Digital Account Executive to take our digital revenue initiatives to the next level. Our Broadcast and Digital Divisions are a part of one of the nation’s fastest growing organizations, and the largest local media company in the US. We are looking for a leader in digital sales and revenue production. The Digital Account Executive is responsible for digital sales efforts for all digital marketing services both closing sales opportunities and creating new opportunities. Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB’s grow successfully Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth. Establish, maintain and grow relationships with advertisers and agencies Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace Consistently communicate with clients on all business activity Complete knowledge of the market and competitive landscape Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs Meet and exceed performance management targets for account activity and revenue generation Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget.
