Digital Account Director - CPG & Retail

Wpromote

84d • $102,000 - $135,000

About The Position

As a Digital Account Director, you will serve as a strategic business partner and trusted advisor to key clients, driving full-funnel, data-informed marketing strategies that deliver measurable business growth for both our clients and Wpromote. You will leverage your deep understanding of digital marketing, cross-channel media, and analytics to craft integrated strategies that connect marketing performance to bottom-line results. This role requires a balance of strategic vision, business acumen, and hands-on leadership, guiding teams to execute innovative, results-driven campaigns that elevate client success and fuel agency growth. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below.

Requirements

• 5-7 years of experience in digital marketing or client management across key channels (paid media, SEO, social, email, content)
• Proven experience developing and executing integrated marketing strategies that drive measurable growth and business outcomes
• Strong analytical and strategic marketing skills (competitive analysis, market trends, audience insights, etc.)
• Experience managing and growing enterprise-level client relationships
• Excellent communication and presentation skills, with the ability to influence senior-level stakeholders
• A collaborative, entrepreneurial mindset and a passion for innovation
• Demonstrated leadership experience managing teams and fostering professional growth
• An energetic attitude and be passionate about your career
• Bachelor’s degree in Marketing, Communications, Business, or a related field

Responsibilities

• Leading client partnerships as the primary relationship owner and strategic advisor, ensuring alignment between client objectives and agency strategy
• Driving client and agency growth by proactively identifying opportunities to expand engagements and introduce new solutions
• Developing a deep understanding of each client’s business model, industry landscape, and competitive position to guide marketing strategy and innovation
• Partnering with internal channel experts to craft integrated, multi-channel marketing plans that drive measurable business outcomes across paid media, SEO, email, social, and emerging platforms
• Translating performance data and insights into clear, actionable recommendations that influence client decision-making and strategic direction
• Overseeing account performance, profitability, and forecasting, ensuring projects are delivered on time, on budget, and above expectations
• Leading and mentoring cross-functional teams to foster collaboration, accountability, and strategic thinking
• Managing the full client lifecycle, including statements of work, renewals, and change orders
• Leading strategic discussions in client meetings, including business reviews, campaign planning sessions, and executive presentations
• Acting as quality control for all deliverables to ensure strategic consistency and excellence

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 11-50 employees