Digital ABM Specialist

IDEX-posted 8 months ago
$86,000 - $129,000/Yr
Full-time • Mid Level
Remote • Northbrook, IL
Machinery Manufacturing
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As the lead subject matter expert, the Digital ABM Specialist role requires in-place process development experience around crafting and scaling high-impact campaigns that run within an integrated, multi-channel business unit strategy. The process scope includes pre-implementation scoping support of ABM tools & deployment strategies, stakeholder management of the project from kickoff to launch, and continued post-launch engagement to ensure the ABM Playbook is used to deliver predictable business unit impact. The ABM Specialist will provide ongoing leadership to their installed & in-process BU teams on digital execution processes & improvements to ensure the deployment is effective and ROI goals are achieved.

  • Work collaboratively with BU teams to understand their end-to-end marketing strategy and build a clear execution strategy for use of ABM campaigns designed to generate qualified leads, engage target accounts, and maximize conversion rates across the entire sales funnel.
  • Assist BU teams with their segmentation efforts & defining key buyer personas to craft tailored messaging that directly addresses their unique value propositions, needs, and pain points.
  • Dive deep into BU ABM campaign data to check key metrics—CPL, MQLs, MQAs, conversion rates, pipeline velocity—and find opportunities for optimization.
  • Work closely with BU marketing teams to refine the ABM customer journey across digital touchpoints, and to ensure smooth lead handling and transitions to improve conversion processes.
  • Create effective integration strategies between the ABM tool & the BU existing tech stack to ensure design flow supports maximum demand generation efforts.
  • Understand the business unit 'go-to-market' model and target audience in addition to the execution processes to test, optimize, and iterate email campaigns, refining ad copy, funnel reporting, and experimenting.
  • Map the BU architecture and process flows & create a playbook that can be used with expansion BU's which uses previous learnings & can be consistently implemented to generate repeatable BU results.
  • Participate in the IDEX Marketing Community and contribute to the effort to enhance the Front-End Marketing Tools & Effectiveness using digital ABM tools.
  • Experience with planning, developing & executing digital marketing strategies.
  • Bachelor's degree in marketing, business, or equivalent experience.
  • Minimum 3 years' experience in Account Based Marketing.
  • Experience with 6Sense tools is preferred.
  • Experience in a MANUFACTURING B2B/B2C environment is preferred.
  • Results-oriented, high accountability to design for impact/ROI vs activity.
  • Strong ability to analyze project data and create actionable insights & measure effectiveness.
  • Able to manage multiple projects & vary support needs simultaneously to keep projects on plan.
  • Creative problem-solving abilities and proactive approach to challenges.
  • Knowledge of CRM tools (Microsoft Dynamics365 is preferred).
  • Ability to work independently and remotely.
  • Comfortable in matrix organization & able to lead tactical & strategic priorities by influence.
  • Strong collaboration abilities - able to pull diverse ideas to build a best approach.
  • Effective communication skills (written and oral), builds sponsorship & engagement proposals.
  • Thoughtful risk taker who uses structured tools to pilot, test, fail, & pivot to accelerate learnings.
  • Health benefits
  • 401(k) retirement savings program with company match
  • PTO
  • Performance based bonus plan
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