Dickies: Director, Brand Management
VF•Costa Mesa HQ, CA
352d•$155,520 - $194,400
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About The Position
As the Director of Brand Management at Dickies, you will oversee and execute our marketing strategy across global markets, ensuring consistent brand messaging, positioning, and identity while adapting to different cultural contexts. Your role will drive overall brand awareness and customer loyalty on a global scale. You will be responsible for managing brand consistency, conducting market research, leading cross-functional teams, adapting brand communications to local markets, monitoring brand performance, managing the marketing budget, and developing comprehensive marketing campaigns across various channels.
