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The role of a visual designer in service/product development leverages a diverse range of skillsets and disciplines that includes color theory, photography, typography, iconography, layout, graphic and communication to name a few. The visual designer is responsible for producing high-quality visual assets, including graphics, illustrations, and animations. They present the user-interface visually so that information is easy to read, easy to understand, and easy to find. Additionally, they create and manage design systems and ensure consistency with the visual brand. The designer generates clear ideas, concepts, and designs of creative assets from beginning to end, helping to define, build, and deliver a unified visual language and guide that becomes the foundation of a product's unified design style system/guide that aligns with the product's and brand's needs. They work collaboratively with other designers and cross-functional teams to ensure a consistent, integrated brand perception and user experience. The designer translates business requirements, user needs, and technical requirements into designs that are visually enticing, easy to use, and emotionally engaging. They stay current on the latest standards, changes, and trends in the visual design field and create and interpret storyboards to tell visual stories supporting design team work.