Designer II, Device Brand Studio

Amazon • New York, NY

5d

About The Position

As a Designer II at Device Brand Studio, you’ll lead the creative vision for campaign events across our device portfolio. You’ll drive concept development and execute creative for high-impact seasonal campaigns, major product launches, and brand initiatives. You’ll collaborate with creative teams, product marketing managers, and senior leaders to deliver compelling digital campaigns that span Amazon.com. This role blends hands-on design with strategic thinking. You’ll collaborate with creative teams in developing visually impactful work across owned and operated channels, adapt style guides for each device brand, and ensure visual consistency while meeting key deadlines. You’ll also mentor our Costa Rica-based design production team, ensuring their output meets the quality bar you set. You’ll work closely with project managers and creative directors to define timelines and lead the development of breakthrough creative concepts--translating complex, technical ideas into memorable customer experiences. In addition, this role offers a unique opportunity to collaborate with engineers and creatives to explore how AI can streamline asset production. You’ll help shape the future of how AI supports scalable, high-volume creative work. The creative organization thrives on a singular, bold purpose: to craft work that isn’t just exceptional, but world-class—a benchmark for excellence. We are relentless in this pursuit, especially when the odds are stacked against us. Our foundation is a commitment to craft and a dedication to ensuring every piece of creative work embodies a consistent, breathtaking aesthetic quality. We don’t meet expectations; we exist to define them. Details aren't just details—they're the difference between good and great. We obsess over these nuances with passion and precision. While this pursuit is challenging at Amazon, we remain relentless alongside our partners and collaborators in bringing an elevated sense of taste to every detail. We do this because we know that excellence demands courage, resilience, and an unrelenting commitment to vision. Our mission is clear: to inspire our customers by revealing the magic, love, and thoughtful invention infused into every product signed, Amazon Devices and Services.

Requirements

• 5+ years of design and art direction experience with an expert ability to develop innovative creative work across high volume digital campaign events
• Understand how best to translate corporate style guides and customize them for the campaign at hand
• Well-versed in graphic design, branding, photography, and art direction as it pertains to print, digital, and motion.
• Possess excellent design and conceptual skills accompanied by the ability to guide and evaluate, and if necessary, redirect creative development.
• Naturally curious and passionate about design--with a deep awareness of the evolving landscape of available tools, technologies, resources, and trends.
• Motivated and driven art director that collaborates well with a team to find simple solutions to complex problems.
• Strong communicator with great presentation skills that is able to articulate ideas in a clear manner, engage in healthy debate, and accept directional feedback. Must be able to communicate effectively both up and down a creative organization.
• Have in depth knowledge of the end-to-end process of campaign development, including effectively staffing projects, providing timely and helpful feedback to improve the work
• Have an available online portfolio
• Experience in Adobe Creative Suit applications, with high proficiency in Adobe Illustrator, Photoshop, InDesign, and Acrobat using macOS
• Experience in designing for both mobile and desktop applications.
• Experience using Figma, Photoshop, and Illustrator
• Experience with e-commerce, search, social, and other major application types and their UX patterns
• Experience creating services and applications with multiple user touch points on different platforms and devices
• Experience with art directing and/or creating CGI environments

Responsibilities

• Lead the creative vision for campaign events across our device portfolio.
• Drive concept development and execute creative for high-impact seasonal campaigns, major product launches, and brand initiatives.
• Collaborate with creative teams, product marketing managers, and senior leaders to deliver compelling digital campaigns that span Amazon.com.
• Collaborate with creative teams in developing visually impactful work across owned and operated channels, adapt style guides for each device brand, and ensure visual consistency while meeting key deadlines.
• Mentor our Costa Rica-based design production team, ensuring their output meets the quality bar you set.
• Work closely with project managers and creative directors to define timelines and lead the development of breakthrough creative concepts--translating complex, technical ideas into memorable customer experiences.
• Collaborate with engineers and creatives to explore how AI can streamline asset production.
• Help shape the future of how AI supports scalable, high-volume creative work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees