Design Lead - Brand (Rockstar)

Celsius•Los Angeles, CA

1d•Onsite

About The Position

As part of our growing portfolio, Rockstar is a classic energy drink and lifestyle brand rooted in Southern California action sports and music culture. We foster a dynamic, collaborative culture where creativity, innovation, and passion are celebrated. Team members are encouraged to think boldly, move quickly, and help shape a brand that’s redefining what core energy looks and feels like. The Design Lead – Brand (Rockstar Energy) is a hands-on creative and key contributor to the development of high-impact visual work across packaging, presentations, key visuals, POS and retail experiences. This role supports the execution of Rockstar’s elevated aesthetics while ensuring consistency and clarity across all formats. The ideal candidate is a strong designer with a sharp eye, attention to detail, and a passion for building smart, brand-driven visuals. The Design lead should be comfortable taking direction, collaborating across teams, and translating creative strategy into compelling design solutions. This role requires someone detail-oriented, fast-moving, and excited to contribute across a range of creative initiatives.

Requirements

2-5+ years of experience in visual design within an agency or in-house creative team
Proficiency in Adobe Creative Suite; proficiency in Microsoft tools, and familiarity with Figma or other digital platforms a plus
Execution skills in layout, typography, color theory and visual storytelling
Ability to execute creative direction with clarity, precision and attention to detail
Comfortable balancing multiple projects with tight timelines
Strong communication skills and willingness to collaborate across disciplines
Organized, proactive, and accountable. Willing to take initiative and seek to grow withing a fast-paced creative environment
Proficient in applying AI tools (Chat GPT, Midjourney, etc.) to enhance creative workflows, accelerate concepting and unlock new modes of expression

Nice To Haves

3D / CGI experience a plus but not required

Responsibilities

Support the execution of packaging, campaign and retail designs in collaboration with Associate Creative Director
Hands-on execution skills to build assets across formats – print, digital, social and in-store, ensuring visual cohesion and high-quality output
Develop layouts, mockups and visual presentation to communicate design direction
Contribute to mood boards, sketching and exploration for concept development
Assist in photoshoot prep and execution an cg concepting, including layout planning and art direction support as needed
Ensure consistency of Rockstar brand elements across all deliverables and touchpoints
Collaborate with production teams to ensure files meet technical specs and brand standards
Work with production teams to ensure assets meet technical specs and brand standards
Collaborate closely with copywriters, project management and marketing leads to bring work to life
Participate in feedback loops with an open, solutions-oriented mindsets
Stay aware of design trends, cultural aesthetics and competitor landscape
Collaborate closely with the Digital/Campaigns team to conceptualize and develop creative strategies and designs that elevate the brand's visual identity.
Contribute creative concepts and provide design direction and support to bring the brand's vision to life through captivating visual imagery.