Design Director, Cornell Tech (NYC)
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About The Position
The Design Director at Cornell Tech plays a pivotal role in shaping the visual identity and marketing strategies for the institution's academic offerings, campus programs, and public events. This position is integral to the communications and marketing team, responsible for advancing Cornell Tech's brand through vibrant visual production. The Design Director will lead the conceptual creative direction for various projects and campaigns, collaborating closely with leadership clients across the campus, including the dean, faculty, and admissions. This role requires a blend of creative vision and practical management skills, as the Design Director will oversee a full-time digital communications specialist and provide guidance to external agency partners and freelance teams. In addition to managing the design and production of a wide range of materials—such as posters, newsletters, and social media content—the Design Director will ensure that all visual outputs align with Cornell's mission and brand standards. This includes maintaining compliance with industry best practices for both digital and print media. The successful candidate will be expected to produce high-quality assets while also managing the contributions of others, ensuring that all projects meet the established timelines and quality standards. The Design Director will also be responsible for overseeing the maintenance of Cornell Tech's digital presence, ensuring that all web content is accessible, engaging, and consistent with the institution's branding. This includes developing best practices for web accessibility and analytics, as well as collaborating with IT services to enhance the user experience across Cornell Tech's suite of websites. Furthermore, the role involves capturing and producing multimedia content that tells compelling stories about the institution's research and activities, thereby enhancing its visibility and engagement with various stakeholders. Overall, the Design Director is expected to embody the values of diversity, equity, and inclusion, fostering a collaborative environment that encourages creativity and innovation among team members and stakeholders alike.
