Deputy Director Content & Digital Communications NA PH

Bayer • Hanover, NJ

124d • $137,007 - $205,510

About The Position

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Deputy Director Content & Digital Communications NA PH.

Requirements

• Bachelor's degree.
• Experienced in cutting-edge technologies and in working across a variety of AI platforms.
• Strategic communications expertise in developing and implementing social and digital campaigns with strong capability to deliver successful metrics.
• Strong commercial focus and business acumen.
• Ability to work collaboratively across functions, departments and divisions within a matrixed structure.
• Strong content generator who can take complex information and produce clear, compelling, and motivating content quickly.
• A record of success and experience in advising and influencing executive-level leaders.
• Thinks strategically and executes at a high level.
• Highly collaborative, inventive and a self-starter.
• Results focused and regularly considers measurement to drive comms effectiveness.
• Manages ambiguity well, viewing it as an opportunity.
• Flexible with the ability to shift gears quickly.
• Proactive, out-of-the-box thinker.
• Technologically savvy.
• Proficiency with digital communications and social media strategies and tools.

Nice To Haves

• Bachelor's degree in journalism, communications, digital technology or similar field.
• 10-14 years' experience with proven record of developing and executing strategic corporate and digital communications programs in pharma or a related industry.

Responsibilities

• Provide strategic leadership for external-facing content and digital communications for Bayer's Pharmaceuticals business, advancing brand and reputation.
• Develop and execute communications initiatives across key therapy areas targeted at HCP, patients and other key audiences.
• Lead above brand and digital communications for Pharmaceuticals as a member of the NA Pharmaceuticals Communications and Digital Communications squads.
• Work with marketing, brand and communications teams across all pharmaceutical product franchises.
• Contribute to larger scale above brand and digital communications initiatives, bringing best-in-class strategies and technologies to optimize content and channels across a range of media and digital platforms.
• Deliver 90-day and long-term business outcomes across all areas.
• Provide strategic counsel and partnership to brand and marketing teams, corporate communications and agency partners.
• Develop and execute creative, engaging and timely communications and campaigns for brand and above-brand initiatives.
• Align to key timelines and budget to produce measurable outcomes and successes.
• Create and optimize key communications content and materials with a focus on innovative digital communications strategies and tactics.
• Establish a robust and consistent measurement program to set/track goals.
• Harness key metrics to measure success, report progress against strategies and ensure continuous improvements.
• Extract the best work from external agencies and manage plans to budget.
• Serve as member of NA communication, NA Pharma and Digital Communications squads to deliver on key communications initiatives.

Benefits

• Health care
• Vision
• Dental
• Retirement
• PTO
• Sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree