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The Lead Deposits/Shares Product Manager leads our credit union's complete deposit product portfolio's strategic vision, development, and lifecycle management. This role creates exceptional Member value and service experiences across all deposit offerings while ensuring long-term viability and competitiveness. Translates organizational goals into actionable product strategies, ensuring alignment with Member needs and market trends. Own the complete lifecycle of all products, ensuring they remain competitive, compliant, and deliver clear benefits to Members. Develop comprehensive deposit strategies that enhance Member experiences while supporting organizational growth. Identify and address Member needs through thoughtful product design and continuous improvement. Analyze market trends and competitive positioning to ensure our offerings deliver clear advantages to Members. Lead cross-functional teams to ensure flawless implementation and seamless Member adoption. Use data-driven insights to refine and optimize the Member journey across all deposit touchpoints. Conduct thorough market research and competitive analysis to identify trends and opportunities. Establish measurable objectives for each product, track key performance indicators, and implement strategic adjustments to improve Member adoption and financial outcomes. Acts as a liaison between cross-functional teams to develop and launch products. Collaborate with product development teams to design and launch new products and features. Support Member needs by gathering feedback, identifying pain points, and developing solutions that strengthen relationships and loyalty. Serve as a subject matter expert on product-related issues, market positioning, and implementation requirements across the organization. Develop and recommend pricing strategies that balance Member value with organizational sustainability, supported by data-driven analysis.