Demand Marketing Manager

Checkr • San Francisco, CA

93d • $146,000 - $172,000

About The Position

Checkr is building the data platform to power safe and fair decisions. Established in 2014, Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable. We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company. Truework, recently acquired by Checkr, provides access to crucial employment, income information and asset information needed for mortgage loans, apartment rentals, background checks, and more. We are disrupting a $5B+ industry, dominated by legacy incumbents and outdated processes, with a better product and intense customer focus. Within Checkr, Truework operates independently, allowing rapid iteration while also being able to leverage the strengths and assets from our core business. Think of it like joining a startup within a startup! We’re looking for a results-driven Event Marketing Manager to help design client events, successful conference results as well, to join the team to help build and scale multi-channel programs that drive brand awareness, pipeline and revenue growth. You’ll partner closely with Sales, Product Marketing, and RevOps to execute integrated campaigns that engage our target audience, convert leads, and accelerate opportunities through the funnel. This is a hands-on role with strategic influence on results. Your core focus will be on high-performing channels like clients events, conferences, webinars, and field marketing, while also collaborating on broader initiatives such as partner marketing and direct mail.

Requirements

• Proven track record of success owning client events and conference management end to end.
• Proven track record of pipeline targets and meeting lead/opportunity goals.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ZoomInfo).
• Familiarity with CRM systems like Salesforce.
• Experience with managing event budgets and vendor relationships and negotiations.
• Experience in residential mortgage banking or fintech and familiarity with ABM platforms (e.g., 6sense, Demandbase), attribution modeling and pipeline reporting are a plus.
• Demonstrated experience in quickly testing and scaling new marketing channels.
• Strong analytical mindset with experience analyzing campaign datasets, website metrics, and internal conversion data.
• Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics).
• Strong attention to detail and top-tier organizational and project management skills.
• Ability to drive projects forward across multiple teams and manage multiple campaigns at once in a fast-paced environment.
• Self-starter with a go-getter attitude.

Nice To Haves

• Experience in residential mortgage banking or fintech.
• Familiarity with ABM platforms (e.g., 6sense, Demandbase).
• Experience with attribution modeling and pipeline reporting.

Responsibilities

• Own end-to-end demand generation programs to drive qualified pipeline across the buyer journey.
• Responsible for Client event and conference strategy, execution, and optimization of multi-channel campaigns.
• Support and optimize marketing plan, including ongoing market research, analyzing customer behavior, identifying target segments, defining value propositions, ratifying objectives and KPIs, adjusting budgets and resources, and choosing the best mix of marketing channels and tactics.
• Plan, promote, and execute webinars and events (in-person and virtual) aligned to buyer personas and funnel stages.
• Plan and execute strategic field marketing programs, including Regional VIP events for top-tier accounts, executive dinners, roadshows, and in-person meetups.
• Collaborate with strategic partners to co-market joint solutions.
• Collaborate with RevOps to track campaign performance across the funnel.
• Analyze campaign outcomes in detail, drawing insights and presenting results clearly.
• Work with content marketing and sales teams to develop and promote marketing materials.
• Prepare and present recommendations from experimental data to the executive level.
• Continuously evaluate the performance and ROI of events and campaigns.

Benefits

• A very fast-paced and collaborative environment.
• Learning and development allowance.
• Competitive compensation and opportunity for advancement.
• 100% medical, dental, and vision coverage.
• Up to $25K reimbursement for fertility, adoption, and parental planning services.
• Flexible PTO policy.
• Monthly wellness stipend, home office stipend.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees